Get cute with cut-outs.. get yourself noticed!

Did you love origami as a kid? Well it’s time to dust off your origami black belt, get cutting and engage in some creative paper engineering.

Cut-out shapes are normally an expensive addition to your marketing campaign. Not any more. With our revolutionary techniques, you’ll pay a fraction of the usual costs and make your marketing stand out from the clutter.

Clutter is Evil
You’ve only got a few seconds to grab attention. There’s no substitute for a relevant, well-written headline, but you can increase your odds by making your mailer an interesting shape. People notice difference. Selling sports goods? Make your flyer the shape of a football. Coffee Shop? How about a flyer in the shape of a cup?

Make it Clear and Say it Loud
The most important thing to decide is what’s your message? What are you trying to tell your recipient? Why are you contacting them? Say it out loud. Did you waffle? Let’s try again. This time, try to compress your “pitch” into five seconds. If you can’t verbalize it in five seconds, you’ll struggle to keep your reader’s attention. Keep working on this until you’re happy with the reason for creating the marketing item. If you’re completely stuck, give us a call for help.

Make it Visual and Make it Sell
You’ve got the message. It’s short. It’s punchy. It leaves no one in any doubt as to what you’re trying to tell them. Great. Now think creatively.

How can you add impact to this message with a shape? Are you trying to make people wealthier? Make your mailer the shape of an upwards arrow. Real estate agent? How about a house-shaped flyer? Dentist? Wow. When did you last see a tooth-shaped flyer?

It’s a Material World
What finish will your item have? Does it need to be written on? Should it feel heavy? Shiny or matte?

Think Outside the Rectangle
How big will your item be? You could go as small as a business card or as big as a poster. Decide what you want your finished size to be, then check out our fixed prices.

Don’t Ruin it With Amateur Design
Now all that’s left is to come up with a creative design and some mouth-watering copy. Try this yourself, or get us involved early on. We can help with the whole process and work to your budget.

Take our Flyer Masterclass

Flyer Masterclass
Flyers are so versatile, so it’s no surprise so many of our customers find them an essential part of their marketing. Whether they’re being sent in the mail, inserted into newspapers, out or propped up on the counter – they look great in glorious full color and are incredibly low cost.

Many things will affect the response you’ll get from your flyer campaign. Answer these questions and make your flyers work harder for you:

Who’s Your Target Market?
Who are you trying to reach? Are you selling to consumers or businesses? Where do they live? What industry are they in? What age group? If you can’t answer these questions, you’ll find it a bit trickier to find the right way of targeting your market.

What’s Your Point, Caller?
Presumably you’re investing in marketing to win more business. We do it all the time, so there’s no need to be shy. Think about what makes you different or special. What problem can you solve? What need can you satisfy? What’s your Unique Selling Point – your USP? Why should they buy from you?

What’s In It For Me?
We’ve seen flyers which are no more than business cards – a name, a number and maybe a list of stuff they do. When you get a flyer like that, what do you do? Save it or trash it? The most effective flyers use time-bound offers. Maybe “half price this month,” “free keychain with every quote” or “free consultation during November.” Think really hard about offering an incentive – and the level of it. “5% off” may be enough to get some interest… but what would “25% off” do to the response?

What Do You Want Me To Do?
What’s the next step? You don’t need to close the deal there and then (although, if you can, do it!) Tell them what you want them to do next. “Call now for a free sample,” “Bring this flyer to…” or “Email us for an estimate.” Spell it out. Make it easy for them to buy from you.

How Will You Reach Me?
There are many ways to get your message out. Direct mail is highly targeted, but can get expensive. Participate in Every Door Direct Mail through the USPS, try inserts in a local free newspaper, or pay some local kids to do a flyer drop. For a more targeted approach, try an insert in a magazine read by your target market. Selling crochet saddles? Put an insert into Your Pony Magazine.

What Will It Look Like?
We’d recommend that you spend at least 30% of your budget on design. Design can mean the difference between success and failure. A badly designed flyer may do more damage than you think. There’s no such thing as a second impression, so get it right the first time. We can help. Design is our business, after all. Talk to us.

When’s The Best Time?
This will depend on what you’re selling. You’ll probably get a lower response in summer months, because your recipients may be on vacation. At Christmas, your message will have to work harder to compete with all the others.

Anything Else?
Flyers are a wonderfully effective marketing tool… when they’re used correctly. We want you to be successful for selfish reasons – you’ll invest more with us if you are. Let us help you succeed – get us involved from the start. And, good luck!