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Juicy & Delicious Summer Deals

Juicy & Delicious Summer Deals

Summer is all about having fun, a holiday, spending time reflecting on the past year and preparing for the year ahead.

Let us help you prepare your year with our awesome summer deals! These deals are aimed at helping YOU get your brand out there, and be noticed.

tip #1

Plan, Plan, Plan!

Time is precious, so much to do and so little time. So why make time to plan your marketing?

Planning your year ahead is an amazing benifit as it makes you think about the long run, and what you plan your business to achieve in the year ahead.

The main goals of your marketing plan should co-ordinate your business objectives, and outline your marketing strategies & tactics in the year ahead.

Talk to your local studio on how we can assist you in your marketing plans.

Save 30%

on Basic Rack Cards

Printed on 350gsm Card, Full Colour one or both sides.
Get 1000 Double Sided DL Rack Cards from $164

Sale available on quantities from 1000 – 5000, on sizes Square, A6, DL, A5, A4 & A3.
tip #2

Go Traditional

While you may have a cracking business online, it’s a great idea to incorporate print marketing as well. If you have a physical store, pin up posters in your windows, and get creative with your displays to make them eye catching.

We have a range of products to help market your business, from the traditional flyers & leaflets to Shaped Cards, Banners & Flags!

Save 30%

on Premium Gloss Leaflets

Printed on 130gsm gloss paper
Full Colour one or both sides.

Get 1000 Double Sided DL Leaflets from $106

Sale available on quantities from 1000 – 5000, on sizes Square, A6, DL, A5, A4 & A3.

Save 30%

on Premium Gloss Folded Leaflets

Printed on 350gsm Card
Full Colour both sides
Folded down to selected finishing

Get 1000 Double Sided DL Rack Cards from $164

Sale available on quantities from 1000 – 5000, on sizes Square, A6, DL, A5, A4 & A3.
tip #3

Try Something New

Didn’t have a marketing strategy last year, or maybe it just didn’t work that well, or do you want to try something new? The new year is a great opportunity to get out of your comfort zone and do something fresh, it’s good to remember that what you choose to do should fit with your target audience.

Try something new with our Fabric Range, make yourself stand out wherever you are with our fabric displays, counters, and much more!

Save 25%

on Fabric Booths & Walls

Our fabric displays and counters are perfect for exhibitions and events and are easy to assemble. The covers are also washable, meaning they can keep looking their best even after many uses!

Fabric Booths

from $1377

Fabric Walls

from $902

What makes good design? Design of course is very subjective, what one person may like another may not.

Good design should be good for your business, and also beneficial for your customer. It helps solve a need you or your customer may have.

Each Printing.com studio has a team of designers on hand to assist with all of your design needs. Your local studio can help you create an awesome brand, craft beautiful reports, and design so much more! Give your local Printing.com a tingle to discuss all your design needs.

Check out some of our design work below…

tip #4

Brand yourself

People often get confused between marketing and branding and assume that they are one and the same. Although they fall under the same tree, they lie on different branches.

Branding is important as it increases the recognisability of products and services amongst your consumers, giving you that competitive edge within the market.

The Small Print: We don’t build every eventuality into our low printing prices – we think it’s best you choose what you need – so we haven’t included artwork (which we’d love to do for you), disk hand-holding (to make sure your file works), delivery (you can pick up free from your local store) or GST. Photos may not represent actual price points. Read our full Terms and Conditions.  Note: extended turnaround times may apply to fabric items. Offer applies to Basic Rack Cards, Premium Gloss Leaflets & Folded Leaflets on quantities 1000-5000.
Sale ends and artwork must be approved by 3:00pm, Friday 29/01/2021.

Have a Question?

Get in touch with your closest Studio

Our studios are more than ready to lend a helping hand. Feel free to give them a bell or pop into your closest studio to have a chat with how we can help your business stand out.

In other news…

Be You

Be You

Remember your first time?Think...

We’re level 2 ready… are you?

We’re level 2 ready… are you?

We’re level 2 ready and in the office!

With our return to the office please know we have health and safety measures in place to keep us and you safe. If you wish to pop into the studio please note we will require you to sign in, use hand sanitiser, and keep appropriate distancing.

We are here to support you in your print, design and web solutions, business may look slightly different in the office, but our team, our services and our level of care and hope remain unchanged.

We got this. We got you.

We can print & design your level 2 communications

Alert people to your distancing and hygiene rules with posters, a footpath sign, banners, corflute signs & stickers. We can create signs for you, or use the premade poster from the government to alert your customers. Have for files ready? Order online or get in touch for help.

Need A Website?

If your business isn’t online or if your website needs a refresh – we can help! Just get in touch with us and lets have a chat to see how we can help your business, not only in print but online to.

We can also help you with…

Design

Email Marketing

Marketing

We can design, market, and send responsive e-newsletters to your customers – letting them know that your open and what you’re doing to help keep your staff and customers safe.

Are you Level 3 ready?

Are you Level 3 ready?

Are you level 3 ready?

Be kind. We are navigating this together…

As we enter into Level 3, we are here to support you and your business during this time.

We are here to support you in print, design and web solutions, talk with you via video call and enjoy a virtual coffee over the phone.
 
Doing business may look slightly different, but our services and our level of care and hope remain unchanged. We got this. We got you.

Here are some ways we can help…

Posters + Corflute

Alert people to your distancing and hygiene rules with posters or corflutes. 
These can be customised with your logo and specific branding requirements, great for indoor or outdoor use.

Decals & Stickers

Remind customers of the practical social distancing rules. Incredibly helpful in situations where people may be required to queue. We have templates on hand or can customise to your brand specifications.

Footpath Signage

Footpath signs are the perfect way to reach out and say to your customers you are open and they are welcome!
Should you require design, we can help you out with this too. 

Banners

Create awareness with these pull up banners. Can be designed to suit your branding requirements. 

Ready to Print?

Have your files ready to print? Order online. Easy as, and we’ll do the rest!

Need A Website?

If your business isn’t online or if your website needs a refresh or update – we can help. Find your closest studio and get in touch to see how they can help you.

Request your Free COVID-19 Track & Trace Books!

Did you know that if you have guests or customers coming into your workplace then you’ll be required to have a record in case tracing is required for COVID-19.
So, we’ve designed and printed these COVID-19 Track & Trace Books! These are A4 in size, 24 pages (plus cover) with spaces for 312 entries per book.

If you’d like free COVID-19 Track & Trace books, get in touch with us and we’ll get these out to you as soon as possible.

Great Prices, Great Quality

Order & Pay Online

Enviro-Friendly

On the trail of your lost customers

On the trail of your lost customers

Understanding why your customer has stopped buying from you is the key to winning them back.

Losing a customer is never a nice feeling

Even the best businesses lose customers, often through no fault of their own. For every customer lost, another has to be found, otherwise your customer base would dwindle to nothing.

Sometimes it’s easy to be focused on answering the front door to new customers, and neglect existing customers leaving by the back door.

We all know that existing customers are easier to sell to – they know you and you know them. And loyal customers tend to be more profitable. So how do you increase the likelihood of them staying put?

How many customers have you lost?

First you need to determine what you’d consider to be a ‘lost customer’. If you keep records of each customer’s transactions, you’ll get the most accurate results. If you don’t, just make some sensible judgements.

On average, how often do your customers buy from you? Once a week, once a month, every 9 months? We’ll call this their ‘frequency’. Ok, now when did each customer last order? We call this their ‘recency’. So if a typical customer’s frequency is an order every 3 months, and the recency of their last order was 5 months ago, we may have problem.

So, why haven’t they called? Is there a good reason why they’ve gone AWOL? It’s probably one of these common reasons, so here are a few ideas on how to stop them walking…

1. You messed up

It happens to the best of us so don’t get disheartened. See it as a great opportunity to make it up to them and convert them into your number one fan. Remember though, just because they haven’t complained doesn’t mean that they are happy. However, research shows an unhappy client who has their problem resolved is more loyal than one who has never had a problem.

2. They just forgot about you

Ouch. Try to keep in touch as much as possible (without stalking them). Encourage them to follow you on social media and have them on your marketing mailing list.
What would mailing them once a month do to your business? It’s a great way to stay on their radar. Add yourself to their mailing list too so you know what’s going on in their lives.

3. They’ve found it cheaper

Don’t panic. Especially in these times, it’s tempting to discount yourself out of business just to win them back. If you’re competing solely on price, there will always be someone to undercut you and the downward race to the bottom continues.

Give quality of service and value for money that they can’t get anywhere else. If they really want the cheapest then have the balls to say goodbye – it’s absolutely fine to ‘fire’ unprofitable customers. If your competitor lets them down, or your customer is disappointed with their quality, you’ll still be there with a box of tissues. Just don’t gloat… nobody likes a smartie pants.

Top Tip #1

Try sending them an anniversary card on the date they first ordered and thank them for their business. They’ll feel loved and appreciate that you remembered. Give them a gift and they’ll love you even more. Or remember their birthday with a special treat or promotion just for them.

Top Tip #2

Rather than a discount on price – offer free upgrades instead. Encourage your customer to try premium products, which might persuade them to order the alternative in future. Or, offer ‘value-added’ bundles, where buying a few things together qualifies for lower prices, but increases the size of the total transaction.

Interested in more ideas on how to market your business?

Request your FREE copy of the latest Marketing and Print Ideas from Nettl!

How to style your brand for printing

How to style your brand for printing

How to style your brand for Printing

By Fiona Humberstone

You’re on the cusp of something big

Perhaps you’re launching a new business or blog. Maybe you’re changing direction or, having run your business for several years, you’re ready to up your game.

You understand that a smart, stylish and distinctive brand identity will get you noticed. You know that it’ll help you attract the right sorts of clients and show the world how serious you are. But how do you make sure that the time and money you invest in your branding will pay off? How do you make sure it’ll be an accurate reflection of your aspirations? That it’ll appeal to your most profitable clients, and more like them? How do you make sure you pick the right designer, brief them effectively and communicate your brand in a way that really represents you and your business?

You need a little focus, some insider knowledge and an experienced hand to guide you through the process.

Create a distinctive identity

Create a distinctive identity

Photo: Matt Pereira

Most of us understand the importance of having a smart and professional logo, website and business card. But if you want to realise the true potential of your brand then you need a brand identity that’s more than smart.

You need something that shows your personality, evokes the senses and captivates your clients. Styling your brand well is about reflecting what your business is all about and also your aspirations for the future.

It’s about creating an emotional connection between you, your business and your customer. It means capturing the essence of what you do and communicating that through every design decision you make for your brand. It’s about tapping into the overwhelming majority of customers who buy with their hearts and not their heads.

Styling your brand well means creating a look and feel for your business that’s utterly irresistible to current and prospective clients. In short, it makes doing business easier.

So what is brand styling?

Brand Styling is the art of using type, colour, pattern, illustration and texture to communicate a carefully considered and highly intentional message. One that will help you attract the right sorts of clients, compel them to do business with you and enable you to get where you want to be, faster.

Brand styling involves more than creating a smart logo, although that’s certainly at the centre of your brand identity. A well-styled brand pulls together typefaces with just the right character; colours that resonate and communicate your brand values; patterns that add depth and flair and illustrative elements that bring personality and style.

Essentially it’s about creating a distinctive look that reflects what your business is all about.

So what is brand styling?

Brand Styling is the art of using type, colour, pattern, illustration and texture to communicate a carefully considered and highly intentional message. One that will help you attract the right sorts of clients, compel them to do business with you and enable you to get where you want to be, faster.

Brand styling involves more than creating a smart logo, although that’s certainly at the centre of your brand identity. A well-styled brand pulls together typefaces with just the right character; colours that resonate and communicate your brand values; patterns that add depth and flair and illustrative elements that bring personality and style.

Essentially it’s about creating a distinctive look that reflects what your business is all about.

The brand board (above) shows some of the different elements that make up a well-styled brand. Your brand may include some, or all, of these elements depending on what you do and how you want to come across.

I’ve been styling brands for fifteen years now I’m consistently amazed at the effect a well-designed brand will have on a business.

It’s the difference between fighting for every project and competing on price or attracting a steady stream of clients who value what you do and are prepared to invest in the difference your product or service makes.

Expect your brand identity to include some or all of the following:
  • A distinctive logo that’s instantly recognisable
  • A colour palette that supports your brand values
  • A range of typefaces to add character
  • Illustrations perhaps to add interest and personality
  • Photography to add consistency and depth
  • Patterns and devices to add texture and flair

You may not need all of these elements, but if you want to communicate in a compelling way you’ll need to think about something that’s more comprehensive than simple your logo and a couple of colours.

When your brand identity is crafted with focus, flair and purpose it becomes an asset to your business. Enabling your current and prospective clients see your business the way you do; building value; setting you apart from the competition and helping you gain in confidence.

Photo: Matt Pereira

How to Style Your Brand

Create a vision

Photo: Matt Pereira

Start by getting focused

Essentially, you need to ask yourself: what do I want to be known for? What makes you different? What do your clients love about what you do and how do you want to come across?

Just take a moment or two to write down three words that encapsulate how you’d like your business to be seen. Three words that sum up what you want to be known for:

Create a vision

How should your brand look and feel? Without being too prescriptive, try to pull together a mood-board that reflects your vision for your company. This isn’t just about showing what you do, it’s a powerful jumping-off point for your creative process so think big and let your imagination run wild!

Ask yourself:

  • What impression do my current website and marketing materials give about my business?
  • Are they consistent?
  • Do they reflect what I want to be known for?
  • Am I winning business because of, or in spite of, my current brand identity?
  • Do I find it difficult to get my clients to see the value in what I’m doing?
  • Am I proud of my website, business card, logo and marketing literature?

Use colour psychology to help you make sense of where you’re headed

Translating your brand values into tangible fonts, colours, patterns and textures can be challenging. How can you be absolutely sure that what you pick sends out the right messages? Colour psychology is your friend. It’ll bring a very objective process to something that’s so fraught with subjective whim.

Pull in elements with intention

Think carefully about the choices you make when crafting your brand identity. You want to create a specific impression – whether that’s cutting edge, masculine and ergonomic or delicate, distressed, laidback luxe (and everything in between). Ask yourself: does this create the impression I want?

Review against the brief

Always! It’s always about mixing a blend of heart and head. You need to love it – it’s your brand identity, but it doesn’t need to reflect every nuance of your personality and most importantly, it needs to create the right impact with the people who are going to invest in your business.

Photo: Matt Pereira

About the Author

How to Style your Brand by Fiona

Fiona Humberstone has been styling brands and running workshops since 2000.

Having founded, grown and sold one of the UK’s most successful brand styling companies, Fiona now consults for design agencies and runs game-changing courses around the world and is available for speaking engagements.

Her bestselling book, How to Style Your Brand, is available online from Amazon.

Interested in more ideas on how to market your business?

Request your FREE copy of the latest Marketing and Print Ideas from Nettl!

We’re Open for Business- An update from Printing.com

We’re Open for Business- An update from Printing.com

We have some exciting news to share!

As of Tuesday, 28th April we will be operating under Alert Level 3.

This means… we’re open for printing all your work!

Sure, we aren’t in the studio and as you know, working from home – but our factory employees are (under level 3) permitted to return to work for the production of print.

As we’ve been a part of the essential services supply chain, we’ve been providing printing services for a number of customers during the level 4 lockdown period. And in doing so, have been following the government advised safe work practices. Therefore, the health and wellbeing of the production team will continue to be paramount.

This change to Level 3 also means you are able to proceed with your print orders and we believe a lot of businesses will be doing the same. So, there’s likely to be a flood of print to be produced caused by an influx in workload and the need to follow safe practices.

Please be patient with us respect that our turn-around times are not guaranteed during Alert Level 3 and 4.

We do ask, that if your job is of an urgent nature then to please let us know so we can make the necessary steps to fulfil your order on time.

We’re so delighted to be able to help you again with all your print needs, so if there’s anything we can do to help – don’t hesitate to contact us

Ready to Print?

Have your files ready to print? Order online. Easy as, and we’ll do the rest!

Other Services We Can Help You With…

Marketing

Websites

Design

Request your Free COVID-19 Track & Trace Books!

Did you know that if you have guests or customers coming into your workplace then you’ll be required to have a record in case tracing is required for COVID-19.
So, we’ve designed and printed these COVID-19 Track & Trace Books! These are A4 in size, 24 pages (plus cover) with spaces for 312 entries per book.

If you’d like free COVID-19 Track & Trace books, get in touch with us and we’ll get these out to you as soon as possible.

Great Prices, Great Quality

Order & Pay Online

Enviro-Friendly