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On the lookout for more customers?

On the lookout for more customers?

Secret One

Eat, sleep, sell, repeat

Repetition, repetition, repetition.
Plenty of research shows people need to see your marketing message several times, in different ways, before they buy. If a customer says no, is it game over? Be honest, do you give up after your first knock back? Many business people do. But that’s a mistake. Dust yourself off. And get back on the horse.

You’ve probably seen the stats below on LinkedIn or Twitter? They claim it takes between 5 and 12 contacts before the vast majority of sales are made. Maybe it’s made up, who knows. But think about it. How many times do you speak to your clients? It’s rare that a sale happens on the first few contacts.

This secret cheat is simple. Just keep going. The more times you reach a client, the more chance of making the sale. Better to contact 1,000 prospects 5 times than 5,000 just once.

So does that mean you keep calling people day after day asking “ready to buy yet?” Maybe that could work for some. But for most, it means using different methods.

Let us plan a campaign for you which has 5 or more contact steps. These could be a brochure to warm them up, followed by an eshot with an invitation to meet. Next week could be a promo postcard with a focus on an individual product or service. Then a call. That’s four. Then how about a voucher booklet of special deals, backed up by some social media posts?

Secret two

Ditch the cliche

Flick through your industry’s trade magazine. We bet you’ll find at least one cheetah or sports car, sprinkled in amongst pics of people shaking hands or looking like they’re having the BEST MEETING EVER. Don’t be like them.

If you want to stand out, quit looking like everyone else. Using professional photography costs less than you think. Or cheat. Mash-up stock photos. Use them out of context. You can sign into your account and choose ‘stock images’ to browse our selection. Let’s work up a campaign which makes you memorable.

Secret three

use fonts properly

The typeface you use says much about your business. Your font choices determine whether you look old-fashioned or hip. Trustworthy or exciting. Traditional or fun. Safe or outrageous.

Don’t use too many fonts. That looks amateur. Cheat. Get a professional look by sticking to a couple, and use them in different weights.

Secret four

Every Business Needs New Customers

Oh, to just stand still! Every business needs to find more customers. Of course, it’s important to nurture existing relationships and look after the customers you have.

It’s true that selling to existing clients is cheaper than finding new ones. But, clients leave. They move away. People retire. It’s natural. Business is like a leaky bucket. If you’re not topping up the water, at some point the water disappears.

Secret five

Stop swinging

Is your marketing like a swinging pendulum? Nothing, then lots. Nothing, then lots? Don’t worry, we’ve all been guilty of this. Do a bit of marketing. Then it gets busy. So we stop and focus on doing work. Then that’s done. Then it’s quiet. So we start marketing again. But it takes a little while to get things in motion. And then we’re busy again. So we stop.

Boom to bust, feast to famine, extremes are never helpful. Best to do a little bit each week. Work out what you’re going to do over the next couple of months, then stick to it. Being consistent is important. Better to do a little bit, often. A dripping tap of marketing.

Secret six


Leaflets are a handy way to get attention. If you have a simple message, DL is the perfect size, the same size as one of these panels! Print double-sided and use the front to grab attention, then the back for detail and your ‘call to action’.

When you’ve got more to say, it makes sense to spread your message out. Folded leaflets are easier for people to digest and if you’re posting out your leaflets, stick to something which folds to DL.

Did you know, the actual material your brochure is printed on makes a difference to how you are perceived? Check this handy guide to see what your choice says about you…

100gsm uncoated is best for reading text or writing on – use for forms or instruction sheets.
130gsm gloss coated makes colour photos look most vibrant. Use for low-cost menus or mail drops.
170gsm silk coated is elegant – think eggshell paint. Coated thick finish, looks professional.

Have a Question?

Get in touch with your closest Studio

Our studios are more than ready to lend a helping hand. Feel free to give them a bell or pop into your closest studio to have a chat with how we can help your business stand out.

We’re level 2 ready… are you?

We’re level 2 ready… are you?

We’re level 2 ready and in the office!

With our return to the office please know we have health and safety measures in place to keep us and you safe. If you wish to pop into the studio please note we will require you to sign in, use hand sanitiser, and keep appropriate distancing.

We are here to support you in your print, design and web solutions, business may look slightly different in the office, but our team, our services and our level of care and hope remain unchanged.

We got this. We got you.

We can print & design your level 2 communications

Alert people to your distancing and hygiene rules with posters, a footpath sign, banners, corflute signs & stickers. We can create signs for you, or use the premade poster from the government to alert your customers. Have for files ready? Order online or get in touch for help.

Need A Website?

If your business isn’t online or if your website needs a refresh – we can help! Just get in touch with us and lets have a chat to see how we can help your business, not only in print but online to.

We can also help you with…


Email Marketing


We can design, market, and send responsive e-newsletters to your customers – letting them know that your open and what you’re doing to help keep your staff and customers safe.

Are you Level 3 ready?

Are you Level 3 ready?

Are you level 3 ready?

Be kind. We are navigating this together…

As we enter into Level 3, we are here to support you and your business during this time.

We are here to support you in print, design and web solutions, talk with you via video call and enjoy a virtual coffee over the phone.
Doing business may look slightly different, but our services and our level of care and hope remain unchanged. We got this. We got you.

Here are some ways we can help…

Posters + Corflute

Alert people to your distancing and hygiene rules with posters or corflutes. 
These can be customised with your logo and specific branding requirements, great for indoor or outdoor use.

Decals & Stickers

Remind customers of the practical social distancing rules. Incredibly helpful in situations where people may be required to queue. We have templates on hand or can customise to your brand specifications.

Footpath Signage

Footpath signs are the perfect way to reach out and say to your customers you are open and they are welcome!
Should you require design, we can help you out with this too. 


Create awareness with these pull up banners. Can be designed to suit your branding requirements. 

Ready to Print?

Have your files ready to print? Order online. Easy as, and we’ll do the rest!

Need A Website?

If your business isn’t online or if your website needs a refresh or update – we can help. Find your closest studio and get in touch to see how they can help you.

Request your Free COVID-19 Track & Trace Books!

Did you know that if you have guests or customers coming into your workplace then you’ll be required to have a record in case tracing is required for COVID-19.
So, we’ve designed and printed these COVID-19 Track & Trace Books! These are A4 in size, 24 pages (plus cover) with spaces for 312 entries per book.

If you’d like free COVID-19 Track & Trace books, get in touch with us and we’ll get these out to you as soon as possible.

Great Prices, Great Quality

Order & Pay Online


On the trail of your lost customers

On the trail of your lost customers

Understanding why your customer has stopped buying from you is the key to winning them back.

Losing a customer is never a nice feeling

Even the best businesses lose customers, often through no fault of their own. For every customer lost, another has to be found, otherwise your customer base would dwindle to nothing.

Sometimes it’s easy to be focused on answering the front door to new customers, and neglect existing customers leaving by the back door.

We all know that existing customers are easier to sell to – they know you and you know them. And loyal customers tend to be more profitable. So how do you increase the likelihood of them staying put?

How many customers have you lost?

First you need to determine what you’d consider to be a ‘lost customer’. If you keep records of each customer’s transactions, you’ll get the most accurate results. If you don’t, just make some sensible judgements.

On average, how often do your customers buy from you? Once a week, once a month, every 9 months? We’ll call this their ‘frequency’. Ok, now when did each customer last order? We call this their ‘recency’. So if a typical customer’s frequency is an order every 3 months, and the recency of their last order was 5 months ago, we may have problem.

So, why haven’t they called? Is there a good reason why they’ve gone AWOL? It’s probably one of these common reasons, so here are a few ideas on how to stop them walking…

1. You messed up

It happens to the best of us so don’t get disheartened. See it as a great opportunity to make it up to them and convert them into your number one fan. Remember though, just because they haven’t complained doesn’t mean that they are happy. However, research shows an unhappy client who has their problem resolved is more loyal than one who has never had a problem.

2. They just forgot about you

Ouch. Try to keep in touch as much as possible (without stalking them). Encourage them to follow you on social media and have them on your marketing mailing list.
What would mailing them once a month do to your business? It’s a great way to stay on their radar. Add yourself to their mailing list too so you know what’s going on in their lives.

3. They’ve found it cheaper

Don’t panic. Especially in these times, it’s tempting to discount yourself out of business just to win them back. If you’re competing solely on price, there will always be someone to undercut you and the downward race to the bottom continues.

Give quality of service and value for money that they can’t get anywhere else. If they really want the cheapest then have the balls to say goodbye – it’s absolutely fine to ‘fire’ unprofitable customers. If your competitor lets them down, or your customer is disappointed with their quality, you’ll still be there with a box of tissues. Just don’t gloat… nobody likes a smartie pants.

Top Tip #1

Try sending them an anniversary card on the date they first ordered and thank them for their business. They’ll feel loved and appreciate that you remembered. Give them a gift and they’ll love you even more. Or remember their birthday with a special treat or promotion just for them.

Top Tip #2

Rather than a discount on price – offer free upgrades instead. Encourage your customer to try premium products, which might persuade them to order the alternative in future. Or, offer ‘value-added’ bundles, where buying a few things together qualifies for lower prices, but increases the size of the total transaction.

Interested in more ideas on how to market your business?

Request your FREE copy of the latest Marketing and Print Ideas from Nettl!

How to get more web enquiries

How to get more web enquiries


People are busy and easily distracted. So how do you encourage visitors to stay a bit longer on your website, find what they need, and get in touch easily? Ultimately, how can you convert your web traffic into web enquiries?

There’s no magic formula, but research has shown these simple steps can help…

  1. Be clear about your offering
  2. Write for the web
  3. Make it easy to get in touch
  4. Build trust and credibility
  5. Be mobile friendly
  6. Keep it up to date

1. Be clear about your offering

When someone arrives on your site, you don’t have a lot of time. You need to make it clear who you are, what you offer, and what the visitor needs to do to take action.

Headlines and straplines are incredibly important. In very few words, they give you the opportunity to summarise what the business, website or page is all about.

As well as words, use images, illustrations, icons and video to communicate your message effectively.

A great example of this is Dropbox’s homepage. The snippet of text clearly says “Get to all of your files from anywhere, on any device, and share them with anyone.”

There you go. Exactly what they can do for you. In one sentence. And to complete this fabulous landing page, a very simple form. You know exactly what you need to do next. Apply this simple approach to your website and you’re sure to increase web enquiries.

2. Write for the web

People read differently on the web. They tend to scan and pick up snippets.

Typically, users read less than 30% of the page, and this is mostly the top section and headings. Attention declines dramatically as they move down the page. So it’s a good idea to put the most important information first and get your message across in the headings.

By getting a clear, unified message to your audience, you stand a much better chance of communicating value and purpose, which will in turn encourage more web enquiries.

In general, it’s best to use simple language. Avoid jargon and complicated terms. Experts advice regarding writing for web suggests people prefer to read information in plain English because it allows them to understand the information as quickly as possible. Writing in CAPITAL LETTERS is more difficult to read. It also looks a bit shouty, so should be avoided anyway.

Make the text easier to read by using:

  • Short sentences
  • Sub headings
  • Bullet points
  • Highlighted keywords

3. Make it easy to get in touch with you

This one sounds obvious but it’s often overlooked. Typically, the contact page is the second highest visited page, other then the main homepage. Some people are searching for your business online, just so they can get in touch.

To boost your web enquiries, give them what they want, nice and early. Consider putting your phone number in the header. Make sure the footer includes your contact details.

If you have a business where the location is important, like a hotel, shop or restaurant for instance, make a big effort to clearly show where you are and how to find you.

And your opening times! Particularly when there are public holidays – customers want to know whether you’re open or closed.
A clear call-to-action (CTA) should exist at the bottom of each page. There’s potential for multiple CTAs throughout the page at different sections. The goal is to make it very clear what the visitor needs to do next.

This could be anything as simple as a:

  • Phone number
  • Email address
  • Contact form
  • Link to social media
  • Button to apply/register/download

Consider adding a live chat feature to encourage engagement. Although we’d only advise this if you have the resources. At least one person needs to be available to monitor and respond to the enquiries.  An idle chat can look understaffed and have a detrimental effect.


4. Build trust and credibility

Building trust is especially important for businesses that sell online. Customers will want to feel an extra level of reassurance. After all, there’s an element of the unknown about the internet. You want to feel safe handing over your payment details. You want to feel confident granny’s present is going to arrive on time.

But for websites that don’t sell, credibility is still often the primary objective. That’s the case for most brochure websites. Visitors typically arrive for the first time, usually after hearing about the company in some way.

This may have been through personal contact, recommendation, online search or a piece of marketing literature. Visitors will be looking for indications that the company is professional and able to deliver on it’s promises.

People like to do a little digging. Here are five ways to help boost your credibility and increase web enquiries:

1. Get an SSL Certificate

Having an SSL certificate – that little padlock symbol – on your site means the data passed between your site and your visitor is secure. SSL helps you gain trust from potential customers and makes you look more professional. Your local studio can help you buy and setup an SSL.

2. Look the part

Professional design and well written copy is of paramount importance. Even subliminally, good design will go a long way towards the perception of your brand. By association, if the website is high quality, your product or service is high quality. SEO expert, Rand Fishkin of moz.com believes ‘Design isn’t just important, it’s 50% of the battle’.

3. Use testimonials and accreditations

People are far more likely to believe what someone else has said about your business than what you say yourself. It’s human nature. So combine great design with industry accreditations and social proof. Use testimonials as a powerful way to say how great you are. Work them into relevant case studies to demonstrate your capability. This will really cement your credibility and encourage users to take the next step with confidence.

4. Allow visitors to ‘Meet the Team’

Our experience tells us that ‘meet the team’ pages are very popular destinations. Typically only falling behind the home page and contact page in terms of visits. It’s easy to see why, people like doing business with people.

5. Publish a blog

Another popular hotspot for visitors are blogs or latest news sections. Not only does a fresh, relevant blog keep Google happy, it also helps position your company as experts in your field.

5. Be mobile-friendly

Or perhaps even ‘mobile-first’. That means designing your site primarily with your phone user in mind. Sure, it has to look great on a desktop too, but with more and more people browsing on their phones these days, considering their needs first would not be a bad thing.

Think about it, if you’re checking the web on the go, you don’t want to struggle to do what you want to do. Encourage mobile web enquiries by making things quick and simple to do on a phone.

People are often ‘quickly’ doing something on their phone, while they’re doing something else. Quickly sign up for this, quickly pay that bill, quickly book a table… if your website doesn’t support ‘quickly’ then you’ll quickly be shown the door.


6. Keep your site up to date

Google likes fresh, new, relevant content, but so do real people! Sure, a lively blog will help your search engine rankings but it will also indicate that you’re an active business on top of its game.

Frequent updates will encourage users to come back for more, it can help position you as an expert in your field, and it will create the confidence that leads to web enquiries.

We mentioned trust earlier. It’s important to keep on top of updates to maintain credibility. You don’t want your site to look like you’ve gone for lunch and not come back.

If a feature has stopped working, if the footer still says 2015, if the blog section has gathered dust and the social media feed is more #wellington7s2010 than #hamilton7s2020, a bit of attention is needed to avoid putting people off.

A well-maintained website is also necessary for security.

If you need a hand keeping on top of things, just ask us… We can help.

Things to watch out for:

Text too small to read
Buttons too small to click
Forms too tricky to navigate
Hefty images and downloads

Interested in more ideas on how to market your business?

Request your FREE copy of the latest Marketing and Print Ideas from Nettl!

How to style your brand for printing

How to style your brand for printing

How to style your brand for Printing

By Fiona Humberstone

You’re on the cusp of something big

Perhaps you’re launching a new business or blog. Maybe you’re changing direction or, having run your business for several years, you’re ready to up your game.

You understand that a smart, stylish and distinctive brand identity will get you noticed. You know that it’ll help you attract the right sorts of clients and show the world how serious you are. But how do you make sure that the time and money you invest in your branding will pay off? How do you make sure it’ll be an accurate reflection of your aspirations? That it’ll appeal to your most profitable clients, and more like them? How do you make sure you pick the right designer, brief them effectively and communicate your brand in a way that really represents you and your business?

You need a little focus, some insider knowledge and an experienced hand to guide you through the process.

Create a distinctive identity

Create a distinctive identity

Photo: Matt Pereira

Most of us understand the importance of having a smart and professional logo, website and business card. But if you want to realise the true potential of your brand then you need a brand identity that’s more than smart.

You need something that shows your personality, evokes the senses and captivates your clients. Styling your brand well is about reflecting what your business is all about and also your aspirations for the future.

It’s about creating an emotional connection between you, your business and your customer. It means capturing the essence of what you do and communicating that through every design decision you make for your brand. It’s about tapping into the overwhelming majority of customers who buy with their hearts and not their heads.

Styling your brand well means creating a look and feel for your business that’s utterly irresistible to current and prospective clients. In short, it makes doing business easier.

So what is brand styling?

Brand Styling is the art of using type, colour, pattern, illustration and texture to communicate a carefully considered and highly intentional message. One that will help you attract the right sorts of clients, compel them to do business with you and enable you to get where you want to be, faster.

Brand styling involves more than creating a smart logo, although that’s certainly at the centre of your brand identity. A well-styled brand pulls together typefaces with just the right character; colours that resonate and communicate your brand values; patterns that add depth and flair and illustrative elements that bring personality and style.

Essentially it’s about creating a distinctive look that reflects what your business is all about.

So what is brand styling?

Brand Styling is the art of using type, colour, pattern, illustration and texture to communicate a carefully considered and highly intentional message. One that will help you attract the right sorts of clients, compel them to do business with you and enable you to get where you want to be, faster.

Brand styling involves more than creating a smart logo, although that’s certainly at the centre of your brand identity. A well-styled brand pulls together typefaces with just the right character; colours that resonate and communicate your brand values; patterns that add depth and flair and illustrative elements that bring personality and style.

Essentially it’s about creating a distinctive look that reflects what your business is all about.

The brand board (above) shows some of the different elements that make up a well-styled brand. Your brand may include some, or all, of these elements depending on what you do and how you want to come across.

I’ve been styling brands for fifteen years now I’m consistently amazed at the effect a well-designed brand will have on a business.

It’s the difference between fighting for every project and competing on price or attracting a steady stream of clients who value what you do and are prepared to invest in the difference your product or service makes.

Expect your brand identity to include some or all of the following:
  • A distinctive logo that’s instantly recognisable
  • A colour palette that supports your brand values
  • A range of typefaces to add character
  • Illustrations perhaps to add interest and personality
  • Photography to add consistency and depth
  • Patterns and devices to add texture and flair

You may not need all of these elements, but if you want to communicate in a compelling way you’ll need to think about something that’s more comprehensive than simple your logo and a couple of colours.

When your brand identity is crafted with focus, flair and purpose it becomes an asset to your business. Enabling your current and prospective clients see your business the way you do; building value; setting you apart from the competition and helping you gain in confidence.

Photo: Matt Pereira

How to Style Your Brand

Create a vision

Photo: Matt Pereira

Start by getting focused

Essentially, you need to ask yourself: what do I want to be known for? What makes you different? What do your clients love about what you do and how do you want to come across?

Just take a moment or two to write down three words that encapsulate how you’d like your business to be seen. Three words that sum up what you want to be known for:

Create a vision

How should your brand look and feel? Without being too prescriptive, try to pull together a mood-board that reflects your vision for your company. This isn’t just about showing what you do, it’s a powerful jumping-off point for your creative process so think big and let your imagination run wild!

Ask yourself:

  • What impression do my current website and marketing materials give about my business?
  • Are they consistent?
  • Do they reflect what I want to be known for?
  • Am I winning business because of, or in spite of, my current brand identity?
  • Do I find it difficult to get my clients to see the value in what I’m doing?
  • Am I proud of my website, business card, logo and marketing literature?

Use colour psychology to help you make sense of where you’re headed

Translating your brand values into tangible fonts, colours, patterns and textures can be challenging. How can you be absolutely sure that what you pick sends out the right messages? Colour psychology is your friend. It’ll bring a very objective process to something that’s so fraught with subjective whim.

Pull in elements with intention

Think carefully about the choices you make when crafting your brand identity. You want to create a specific impression – whether that’s cutting edge, masculine and ergonomic or delicate, distressed, laidback luxe (and everything in between). Ask yourself: does this create the impression I want?

Review against the brief

Always! It’s always about mixing a blend of heart and head. You need to love it – it’s your brand identity, but it doesn’t need to reflect every nuance of your personality and most importantly, it needs to create the right impact with the people who are going to invest in your business.

Photo: Matt Pereira

About the Author

How to Style your Brand by Fiona

Fiona Humberstone has been styling brands and running workshops since 2000.

Having founded, grown and sold one of the UK’s most successful brand styling companies, Fiona now consults for design agencies and runs game-changing courses around the world and is available for speaking engagements.

Her bestselling book, How to Style Your Brand, is available online from Amazon.

Interested in more ideas on how to market your business?

Request your FREE copy of the latest Marketing and Print Ideas from Nettl!