You’re busy rushing around making...
7 marketing tips
You’re busy rushing around making money and providing the best possible service you can to your customers. You know you should be doing some marketing, but you simply don’t have the time, the money, or the inclination so it gets pushed off the to-do list!
Here are 7 things you can do right now to raise your profile and market your business:
Give your stuff away now and again
Enable people to sample what you sell or your service for free. ‘Free’ gets talked about, and in the longer term generates customers. Share your IP (intellectual property) and you’ll win favour.
Attend networking events
Attend networking events in your community to make yourself one of the first people that come to mind when anyone looks for an expert in your field. Need collateral? We can help with that.
Be Helpful
Take time to be helpful and give of your time. Sometimes it feels painful, but you’ll find that customers love the experience. We offer a free marketing review over a coffee for local businesses – fancy a coffee and a catch-up?
Volunteer
Volunteer your time and expertise within your community – it gets you known and pays back quickly. Remember you only get out of life what you put in.
Communicate
Take time to communicate with your customers – by phone, by email, by mail and in person. It keeps you top of mind. If you see something that reminds you of them, then send an email telling them. If you want to say thanks – take the time to send a Thank You card.
Support a cause
Your customers will appreciate that you are about more than making money, and they will recognise that by investing in your brand they are doing greater good.
Create a cool giveaway
When thinking about what your company will give away make sure it’s something they won’t want to throw away or easily lose in their desk or bag. There’s loads of choice out there, so consider what is right for your business. It might be as simple as a magnet, or a notepad. Whatever it is, make it yours. Own it and give it as often as possible.
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