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Make the most of your Leaflets
Leaflets are so versatile, and it’s no surprise so many businesses find them to be an essential part of their marketing.
Leaflets should be an essential product in your marketing toolkit, and they look great in glorious full-colour and are incredibly low cost. Many things will affect the response you’ll get from your leaflet drop. Answer these questions and make your leaflets work harder for you:
Who’s your target market?
Who are you trying to reach? Are you selling to consumers or businesses? What age group? If you can’t answer these questions, you’ll find it a bit trickier to find the right way to target your market.
What are you trying to say?
Presumably, you’re investing in marketing to win more business. Think about what makes you different or special. What’s your Unique Selling Point? Why should they buy from you?
What’s in it for me?
When you get a leaflet what do you do? Save it or bin it? The most effective leaflets have an offer. Maybe “half price this month” or “free consultation during November”. Think hard about offering an incentive – and the level of it. “5% off” may be enough… but what would “25% off” do?
What do you want them to do?
Tell your customers what you want them to do next. “Call now for a free sample”. Spell it out. Make it easy to buy from you.
What will it look like?
Design can mean the difference between success and failure. A poorly designed leaflet may do more damage than you think. We can help. Design is our business, after all. Talk to us.
Our top tips for marvellous flyers
Give more info to your customers by summarising your services and offers.
Make your message simple,add a QR code to direct customers to more information.
Add a map to connect customers to places. It could be where to find you, or around your premises.
Show off your branding, so your customers will be able to remember you!
Leaflets
Folded Leaflets
Folded Voucher Leaflets
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