We think calendars make great gifts when you zhoosh them up a bit. You can make the calendar have so much more value if you add content that aligns with who your business is and appeals to your target markets. Each page can promote unique aspects of your business, give important reminders or tips for your clients or provide motivational quotes and stories to create a feel-good factor associated with your brand.
Here are just some of our ideas:
- A business that provides products or services to families could use each calendar month to provide ideas of fun things to do with kids each month. Such as a bush walk, lunch at a special spot, a visit to a local Arts Centre or gardens, hiring bikes and going for a bike ride. Or perhaps ideas on a variety of games that could be played.
- Accountants and business coaches could use the calendar to help clients with business growth tips and tax reminders. They could also provide advice and tips on business growth.
- Mechanics could provide seasonal reminders for example in the lead up to summer make sure you get your camper, caravan or boat trailer serviced before the rush and to avoid missing out. They could also use the calendar to educate on the importance of other services such as when to change your cam belt – if you have one.
- The calendar could be used as a fundraising tool. We have clients who include beautiful scenic photos of their area and sell the calendars to both locals and tourists. We have another client who uses their calendars to raise money for their non-profit farming organisation. They had a photographer take saucy semi-nude and very funny photos of the farmers.
A calendar with generic meaningless pictures is just a calendar, however, if you can align the content of the calendar with your services and things that help and appeal to your target markets, the calendar becomes so much more. Plus it has the added benefit of reminding them of your brand all – year –round!