Here is a little gem of design from Printing.com @ Alpine Graphics. This beautifully designed price list was entered into our networks Design Awards and won gold in the Communication category.
Here is what the judges had to say – “This design is so simple in its application but really pops. The design of the leaflet could also be used for the refit of the studio as per the customers brief, this goes above and beyond the design of just a leaflet. The design of the information is clear and uncluttered, with simple visuals that give a great sense of the studio’s style.“
The client’s target audience was women of all ages in the small community of Clarks Beach in Auckland. Sally approached the Printing.com @ Alpine Graphics wanting an overhaul of her brand, something more modern and classy. A style that could be incorporated into the studios revamp at a later date.
Damien McCown, the designer who created the leaflet started with a central common background that would reflect a relaxed beach feel – tones of blue and green created wooden batch feel. Then he worked in a model shot and stylish chair, reworking colour tone to match and create some continuity through all products needed. The intention was to try and achieve a clean, refreshing look that was uncluttered, but still attention-grabbing and did not take away from the content been communicated.
Sally loved the design and here is what she said – “Thank you so much for the great new design of our price list DL Flyers, car stickers and business cards, we all love it, we are looking at restyling our salon and will be incorporating this style into the revamp. Thank you!”