72% of people who conduct a local search will visit a store within 8km
There has been a 900% growth in ‘near me tonight/today’ searches in the past 2 years. 97% of consumers say reviews influence their buying decision. Your Google Business page is an important part of our online strategy. Arguably a more important part of your online strategy than Facebook or Instagram. We recommend putting studio time into your local social media strategy and GMB pages should be included. You should all have a Google Business page by now and have the ability to edit it. If not – here is a great video explaining how to claim your business – https://www.youtube.com/watch?v=UdCZMWkYDJQ. These business pages are most important for local searches and are tailored for people searching for your business services in your local area.
The more you add to your page, the better Google understands what you offer in order to put in front of more people searching for your services.
So what do you need on your page?
At the very least you need –
- business name
- phone number
- hours of operation
- business category
- web address (check your link!)
What can you do to pimp up your page?
- add an in-depth description of your business
- upload better images of your team, studio and products
- encourage reviews and respond to them
- did you know you can add posts for products, events and offers!?
- upload videos
By doing the above, you can move your listing result further up the list, and get noticed by more people.