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The Value of Social Media for your Business

We know running your own business takes up a lot of time and energy and that social media is just another thing on your plate to deal with.

In today’s world, social media plays a really big role in how businesses interact with their customers, potential customers and even your bottom line! Potential customers are more likely to buy from you by posting and creating an engaging dialogue on social media. Look at the image below of how more likely a customer is going to buy from you if they follow you on social media.

Retrieved from https://sproutsocial.com/insights/topics/social-media-for-small-business/

Keeping and finding customers is always going to be a big task. Creating engaging content and building relationships with customers is also an important role in social media.

Missed opportunities and unsatisfactory customer experience could create some awful press for your business. Often these types of experiences don’t come out of the woodwork until it is too late, and if the problem gets to social media it can spread like there’s no tomorrow. So keeping on top of your social media and being engaging with your customers is a great way to help and prevent your business to not earning an unfair rep for itself.

How can you get social media users to purchase or get in touch with you, you may ask? Well here are some helpful tips…

Offer Promotions. Be responsive, if someone gets in contact on social media don’t ignore them talk and have a chat.

Share some creative visuals, generally, people love to see stuff and social media is all about sharing images.

Provide behind the scene looks into your business, people love to know what’s happening and how things work so show them.

Share exclusive content, who doesn’t love a deal that only certain people know about, also it is a great way to drive customers to other social platforms your on.

And last, be funny! Everyone loves a little giggle, have you found something online that’s funny, share it with others so their day can be brightened by either a funny Gif or video.