Content is King.
With information readily available everywhere you look in the digital age, a pressing question a lot of business owners have is how do I make my content stand out – how do I make sure it’s seen? Here are a few ideas on how to keep your content relevant, exciting for your target audience, and visible in the places it needs to be seen.
Know your target audience. Knowing exactly who you’re talking to is essential when creating content. If you don’t know who you’re talking to, how will you know what to say – and how to say it? Evaluate your business to see who it is you’re marketing to and who needs your product most. And then develop a persona for your ideal client – what is their every day life like, what are the things they need to know from you? Which brings us to…
What are your FAQs? What questions do your team get asked every day? If you preempt the things your client needs to know you will present to them as a true expert in your field. And people trust the experts! The more trust you have, the more sales you make. It’s simple! People buy from businesses who know what they’re talking about.
Speak with your company voice. When you’re creating content you need to know your brand, inside and out. Brand is so much more than just a logo – it’s the feelings and emotions invoked when somebody thinks of your business. Is your business formal? Casual? Friendly? Humourous? Establishing a strong brand voice and speaking with it is all part of the essential process of building trust with your clients.
Subject first, then research. Before you write your content, make a plan. This is super important because if you don’t know what the goal of your content is, you can’t expand on it! So choose a relevant topic and then research around it before you write anything.
Make it visually appealing! People love to look at pretty things and they’re way more likely to pay attention to what you have to say if it’s not just a big chunk of text. Grab some awesome imagery to brighten up your content and make people want to read it!
Local Experts. Your local PDC studios are full of super awesome copy writers, designers and marketers who can help you make amazing content that drives business. Get in touch with us today!