At printing.com we believe that the ubiquitous marketing 'leaflet' still packs a punch. But what makes a leaflet a leaflet? According to the dictionary, a leaflet is simply a printed sheet of paper containing information or advertising and usually distributed free.
Size Matters
First of all, let's consider size. It's important your leaflet is up to the job. Don't cram all your great material into a tiny piece of paper, unless you need that paper to fit in a pocket! Leaflets are designed to carry just the right amount of information to give a customer a taste of what you're selling. Anymore and a leaflet should become a brochure!
Choose from a variety of off-the-shelf standard sizes, or call your studio for something a little more bespoke. Choose from the following:
DL size: 99mm x 210mm
Square: 120mm x 120mm
A6 size: 105mm x 148mm
A5 size: 148mm x 210mm
A4 size: 297mm x 210mm
And remember you can print on just one side or use a little more space in your design to print on both sides - TOP TIP: It's not double the price to print on both sides - just a little bit more than one side, in fact!
It's a material world
Think about the material you want your message printed on. What does it say about your brand? At Printing.com we can print your leaflet on either paper or card. On paper, choose from 130 or 170gsm weights. At 130gsm you'll get a really cost effective, good looking leaflet designed to get your message across but not really designed as a keeper. For the more premium brand consider a 170gsm weight, which sets the bar a little higher.
Next up, trade up to a card-style stock, available in either 235 or 350gsm. These turn the humble leaflet into something much grander. These say quality.
It's all in the finish
When you really want to make an impact and differentiate yourself from competitors then spend a little extra on the finishing of your leaflets. We offer the following standard finishes, which create a leaflet that looks anything but standard! Choose a Gloss or Matt Laminated leaflet front to show your brand is different. With the extra laminate, your leaflets will also last longer too!
Great design wins business
If you need help with designing or writing your leaflet, then reach out to your local studio. They would be delighted to help write your copy and design your next leaflet. Great design and interesting copy make all the difference to your marketing, so invest in getting it right.