|The latest software has really clever wizards which let you knock out a design in no time. But design isn’t about knowing which buttons to press. It’s about creating the mood, delivering the message and making the sale. If you want to look professional, leave it to the professionals. Good design sells. Fact. Bad design – or even just average design – may do more damage to your business than you might care to think. We’d recommend you invest at least a third of your budget in getting some decent artwork. After all, it’s not about how many items you distribute, it’s about how many responses you get.
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