14PT premium gloss cover + folded
Imagine the world before some clever Joe invented folding. Imagine the size of the linen closet you'd need to fit your king-size comforter in? Well, if you've got more to say than you can fit on a flyer, get a bigger flyer and fold it. Makes sense really. They're easier to handle, cheaper than a booklet and cheaper to mail out (if you follow USPS guidelines).
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