WE'RE VOTERS. We’re also experts in communication.
Voting isn’t just about logic, it’s about emotion. People make choices based on emotion before subsequently justifying with logic. How can you help voters feel like they know, like and trust you? The design of your campaign flyers and leaflets plays a role in this. How you decide to communicate your personal brand through your literature could make the difference.
How do you get your message across?
Use design to convey your personal brand
This is the shortest election campaign in living memory. Commit your message to paper and get it out there into the community. Get your vision of what matters into voters hands. You'll need to act fast. Our most popular printing is available tomorrow and yet is still incredible value.
Voters will often collect their ballot paper only to have no clue who half the names are and what they stand for. FAIL! Don’t fall into this trap. What strategy do people use to remember things? Repetition. Get your name, photo, brand and key messages in multiple places, across different media, and easily accessible. A flyer posted twice to the same house (a couple weeks apart) out performs a one off piece. And in addition to being memorable, this also builds trust.
Engage with voters
You’ll obviously be busy in the lead up to the election meeting as many people as possible and listening to their concerns. You should have election brochures that you can leave behind, and feedback forms to gather opinions. But there’s only so much you can do in a day. Use your election materials to direct people to your website or a specific landing page. Use this space to not only present your information, but to connect and engage with your audience. Allow them to:
• Download a detailed manifesto
• Register their support
• Request / download a poster
• Easily share via social media
• Request a call
• Leave their feedback
Give me a reason
Turn swingers into voters. Many people are still on the fence. They are looking for you to provide reasons why they should vote for you. People gravitate towards people they can relate to. The more you can align your policies with the concerns of your community, the more likely you are to get an ‘x’ in the box. Use the knowledge gathered from engaging with your audience to reaffirm their views.
REMEMBER: Your message (however vital and important) is competing for attention with the everyday lives of the voter. Just because it’s politics and it’s important doesn’t mean it has an automatic right to be read, understood and acted upon.
Selected Election Campaign Offers:
Premium Gloss Folded Leaflets
Example election leaflet template design:
This political leaflet example is a double sided A5 leaflet but a typical postcard size (A6) and a compliment slip sized flyer (DL) are popular too. Just remember not to try and cram as much information on them. Talk to us, we can help.
Remember my name
Your name needs to be large and clear. Use logos and colours to connect with the party you represent.
Give the design some space
Don’t cram every single thing you have to say on a small A5 leaflet. Provide useful information, regularly in small bursts.
Bite size information
People skim read. Use headlines and bullet points in your manifesto so voters can clearly and quickly understand what you stand for.
No pixelated photos or logos should be used, it looks amateur. Make sure you use spell check and get other people to proof read your work. Spelling mistakes can be costly when your goal is to be smart and professional.
Image is important
It's a great idea to use a picture of yourself but make sure it gives off the right impression. What emotion are you portraying? How are you dressed? Where are you located? It matters.
What do you want me to do?
Of course, you want to say 'Vote for me on the 8th'. But if the election is weeks away is there not an additional action point? Maybe something like 'Download reasons why you should vote for us', 'Request a poster' or 'Register your support online'.
What Publishing information (imprint) needs to be included on my political campaign materials?
Under the Political Parties Elections and Referendums Act 2000, there are rules about putting imprints on election material. Whenever election material is produced, it must contain certain details to show who is responsible for the production of the material.
On printed material such as leaflets and posters, you must include the name and address of: the printer, and the promoter
An example would look like this:
Promoted by Jess Noble, Bishops Mews, Central Walsham, WS2 017.
Printed by printing.com, The Village Third Ave, Manchester M17 1FG.
If the document is single sided, like a poster, this information must be on the face. If it’s a multi page document, it needs to be on the first or last page. Read more.
Important things to include
Here are a list of 'must haves' on your election leaflet.
• Your name
• Quality photo
• Political party you represent (or Independent)
• Your area
• Strapline, headline or vision
• Bullet points
• Summary, blurb or background info
• Personal note
• Multiple ways to get in touch
• Date of election
• At least one call to action
• Publishing information (imprint)
So many more ways to promote your campaign:
Get it quickly
This is the shortest campaign in living memory. You’ll need to act fast. Our most popular printing is available tomorrow and yet is still incredible value.
Although we’re part of the largest network of print studios in the UK, we’re independently owned – we live locally and we’re part of your community too.
We’re hooked into the famous printing.com supply chain which means we can offer high quality printing at the lowest possible prices.
Make it work
Recent election marketing we’ve seen has been shocking. We know how to design and get your message across, without confusing voters. Let us help.
Small print: We don’t build every option into our prices – we think it’s best you choose what you need – so we haven’t included file checking or artwork (which we’d love to do for you), carriage (you can pick up free from your local studio) or VAT. Prices shown are for standby service – quicker services available. Crossed out price is 2016 list price.