by Gail Duncan | Jun 1, 2014 | Marketing Tips
It’s all getting a bit crowded
Today, there are many different ways in which to promote your business. We are bombarded daily with a raft of ever increasing techniques to grab our attention. We are faced with an overcrowded online arena. Did you know that every minute there are 2 million Google searches? Each search displaying pages of competing adverts. Display and remarketing banner ads then track your every online move. In that minute, there will have been…
How are you going to stand out?
So it goes without saying, you need to ‘stand out from the crowd’. Now, more than ever.
But how? Of course digital marketing can be an important part of the promotional mix, but with such an over saturated online environment what can you do that’s different? Overcome the crowded online arena with innovative print ideas and creative design. It can mean the difference and make for a successful marketing campaign.
We want to talk to you about how you can stand out and get more from your marketing investment. What you spend should be just that – an investment. It’s our mission to help you get the best return possible.
Your next campaign
As a starting point, when you’re thinking about your next campaign,
consider these questions:
- What do you want to happen?
- If that happens, how much is it worth?
- What message will make it happen?
- How will you measure the effectiveness of your effort and expense?
We want to help you come to answer these questions and help formulate a campaign that brings a return.
A campaign that stands out.
Talk to us about innovative print ideas to help you acquire new customers or retain existing ones.
We can help you plan your next campaign or measure a previous one – ask us for details or use our marketing ROI Calculator online at www.prt.cm/1roi.
Data: www.pcmag.com www.go-gulf.com www.businessinsider.com www.dailymail.co.uk www.4mat.com www.scoop.intel.com
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by Gail Duncan | May 1, 2014 | Marketing Tips
Increasing response rates
It’s not about how many flyers you send out, it’s about how many responses you get back for you to convert into customers. We want to talk to you about how to get more responses and ultimately more return from your marketing investment.
Be interesting, be relevant to your customer
You don’t get a second chance to make a first impression. Your campaign needs to make an instant impact that makes the recipient respond to your marketing. Higher response rates lead to a greater return on investment. With innovative print ideas and interesting design, you just might increase your response rates, which can make a real difference to your bottom line.
Be vibrant
There’s more to marketing than just words. By nature people are visual and are attracted to vibrant images. Interesting and relevant photography within a well crafted design will grab attention and be more likely to encourage a response. We have access to millions of images to help add that wow factor to your marketing campaigns.
Customer acquisition vs customer retention
Of course, as you plan your next campaign, you’re focussed on getting prospects through the door and converting them to customers. Of the two (acquisition vs retention), customer acquisition is typically the more costly activity. It could even be that acquiring a customer’s first order is a loss making exercise. But it shouldn’t end there. The key to maximising your Return on Investment is not only the ability to acquire new customers but to keep those customers coming back. Once you acquire that valuable customer, how often do you expect them to order and what can you do to maintain or increase that number? Retaining the customers you acquire will boost the return on your marketing investment for every campaign.
Talk to us about innovative print ideas to help you acquire new customers or retain existing ones. We can help you plan your next campaign or measure a previous one – ask us for details or use our marketing ROI Calculator online at www.prt.cm/1roi
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by Gail Duncan | Apr 16, 2014 | Marketing Tips
It’s not how many flyers you give out but how many responses you get, how many customers order and how many client relationships are formed.
Increasing your rate of response can make a more effective campaign. You’ll get a better response with:
– Eye catching, well crafted design
– Strong content
– A clear call to action
– Up to date, accurate and targeted data
Of course, there are many factors that can affect your response rate. The mission is to stand out from the crowd. We help you to do this with creative design and innovative
print solutions.
The bottom line is we want to help increase the return on your marketing investment.
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by Gail Duncan | Mar 20, 2014 | Marketing Tips
It’s more important than ever to understand how your marketing budget is being spent and what return it’s providing for your business. Enter your costs and projected results to easily calculate the ROI and other relevant details like cost per piece, cost per enquiry and cost per customer.
Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates.
Add your campaign metrics to the calculator to get your ROI results.
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