Your identity and your brand are crucial
How would your clients describe your brand behind your back? Would you be proud to hear their description? No matter what size your business is, branding is essential to differentiate yourself from the competition. Your brand should reflect your business personality and values. How you’re perceived will depend on the effort you put into your marketing communication. We’d love to help you create consistent, professional branding – whether you need your first logo or a refresh of your current identity.
The heart of your brand
Your logo is the centerpiece of your brand. It’s the first thing that identifies you to your clients. Make sure it communicates the right message. Without a logo, or worse, with a poorly designed one – your organisation may look amateurish. Compare your logo with your competitors. If it’s not better or at least as compelling, then you need to address this. A great logo will help make customers remember you and is more likely to help you succeed.
Customers take seconds to judge how professional your organisation is by the way your marketing and communications look. Unfortunately you may not necessarily be perceived as well as you think you are.
Looking professional isnât hard. Investing in well crafted design adds pounds to your bottom line. According to the Design Council, two thirds of companies who ignore design have to compete mainly on price. Where does that leave you if your competitors decide to cut their prices? Making little or no profit, or worse, going out of business. Horrible places to be.
You don’t often get a second chance to change their opinion
If potential customers take one look at your marketing and think “nah thanks”, you’ve lost them at the first hurdle. You don’t often get a second chance to change their opinion - or if you do, it takes a lot more effort than if you make a great impression first time round.
We can help with a knockout design – creative and effective artwork is what we do best. Once your design is crafted, don’t let the side down by just photocopying it onto cheap paper - the message ‘carrier’ is just as important. Our Premium ranges exude professionalism without comprising your budget. If you don’t take care over the way your marketing looks, potential customers will wonder how much care you take over your work. Don’t let your image betray you.