Direct mail continues to be one of the most effective marketing tools for generating new business.
It can also be used to develop an on-going relationship with customers to maximise their loyalty, value and consequently, profitability over time. In this digital age when everyone is blogging, watching viral videos and updating social networks, why consider sending a humble postcard? Because it works. Professional marketers still believe in the power of direct mail and so should you.
- Mailing each month creates strong front of mind awareness.
- The more consistently mailers arrive the better the response will be.
- It’s estimated that a prospect must see a message nine times before they will decide to purchase. That’s nine impressions to build the credibility, confidence and trust needed to make a sale.
- Direct mail should be done alongside eshots, social media and not forgetting speaking to your customers directly, to really get your message across.
Join the thousands of different businesses who useÂ Postcards to great success. To increase your response rate, follow this simple proven formula…
- Get your customers’ attention â Use a strong image or headline and our high-impact, high-gloss laminated PostcardsÂ will add emphasis.
- Keep their interest â Why are you contacting them? Highlight the benefits of your product or service, don’t just list features.
- Create desire â Think of a powerful, limited-time offer and make it hard for them to resist.
- Give them a call to action âÂ What do you want them to do next?Â Call? Email? Visit? Tell them!
June is a great time to kick start your marketing with direct mail as PostcardsÂ are half price. Need help with design? Speak to yourÂ local studio.
Once you’ve planned out the design of the mailer, read our tips on how toÂ Reduce Your Mailing Costs.
A great brochure can do wonders for your organisationâ¦
Before you start, think about the answers to these questions and it wonât be long before your competitors are sobbing into their tissues.
Whatâs the brochureâs purpose?
Will you be mailing the brochure by itself or as part of a bigger pack? Is it for an exhibition? How will you distribute it?
Whoâs your audience?
Existing or prospective customers? All of them, or just a section? Who will be reading it â executives, creatives, techies, kids?
Who should be involved?
Itâs best to get decision makers involved at the early stages. Have a brainstorming session to thrash out your ideas.
How much can you spend?
Itâs best to know your budget from the outset. That way, we can find the best solution without breaking the bank.
Whoâs going to write it?
You got good English grades and want to write the copy yourself? Many people do. Pick up a book on copywriting and get some tips. But edit yourself aggressively. If you can use half the words, do. We can help with a bit of polish if you want us to.
Whoâs going to design it?
You may cook a wicked lasagne, but could you cater for five hundred? If youâve tinkered with a design package, you may consider designing your brochure yourself. Do so at your peril. You may end up with a lame brochure that does more harm than you think. Leave it to the pros. Weâd love to help â get us involved early in the project.
What photography will you use?
Photos sorted already, or will you need some taking? Or will low-cost stock photos do the job? How many will you need?
How much detail do you need?
Itâs tempting to include every little nugget of information. Great brochures are often uncluttered, with lots of white space. Keep it clean and relevant to your audience.
What are your competitors doing?
Gather together competitorsâ brochures. This will help you decide what to cover. You need to look at least as good, if not better.
Whoâs going to proof it?
Not anyone whoâs been involved! People tend to read what they think theyâve written. Use a fresh pair of eyes and meticulously check every detail. Itâs worth the effort.