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What return are you getting on your marketing?

It’s not how many flyers you give out but how many responses you get, how many customers order and how many client relationships are formed.

Increasing your rate of response can make a more effective campaign. You’ll get a better response with:
– Eye catching, well crafted design
– Strong content
– A clear call to action
– Up to date, accurate and targeted data

Of course, there are many factors that can affect your response rate. The mission is to stand out from the crowd. We help you to do this with creative design and innovative
print solutions.

The bottom line is we want to help increase the return on your marketing investment.

Direct Mail Infographic


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Give your marketing instant impact with Postcards

Postcards are perfect for Direct Mail

POSTCARDS are a proven direct marketing tool. The beautiful thing about postcards is that the recipient can’t avoid reading your message. Whether you’re mailing them, handing them out in the street or selling them, there’s nothing quite like a glossy postcard.

Follow these tips and join the thousands of different businesses who use postcards to great success…

DON’€™T GET STUFFED
Don’€™t waste time, folding, stuffing and licking envelopes. Postcard + address label + stamp = easy!

WORK YOUR MAILING LIST
Whether mailing existing customers or new prospects, the quality of your list will determine the success. Your beautifully crafted message is useless if it arrives in the wrong in-box or lands on the wrong desk. Out of date data can also mean that you waste money sending information to people who have since moved on. Refine your data for a more targeted campaign.

MAKE YOURSELF IRRESISTIBLE
Why are you contacting them? Think of a powerful, limited-time offer and make it hard for them to refuse.

SAY IT IN 5 SECONDS
Keep it brief. Write a clear, punchy headline which tells your message without confusing (we can help). You’ll get a better response if you make your Postcards look like a personal message rather than a sales promotion.

CREATE INSTANT IMPACT
Use a strong image or headline and our high-impact, high-gloss lamination will add emphasis.

SAY NO TO UNREAD MAIL
Even people screening their mail over a recycling bin can’t choose to ignore the message on your postcard.

TURN READERS INTO BUYERS
Give them a call to action. What do you want them to do next. Phone? Email? Visit? Tell them! Really spell it out: €œcall this number€, €œfill out this form€ or €œscan this QR code€.

When is a Postcards not a postcard?
When you use them as…

• Comment Cards

• Refer-A-Friend Forms

• Mailers

• Surveys

• Feedback Forms

• Competition

• Price Lists

• Product Specs


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Are you utilising the power of direct mail?

Are You Utilising the Power of Direct Mail?

Direct mail continues to be one of the most effective marketing tools for generating new business.

It can also be used to develop an on-going relationship with customers to maximise their loyalty, value and consequently, profitability over time. In this digital age when everyone is blogging, watching viral videos and updating social networks, why consider sending a humble postcard? Because it works. Professional marketers still believe in the power of direct mail and so should you.

  • Mailing each month creates strong front of mind awareness.
  • The more consistently mailers arrive the better the response will be.
  • It’s estimated that a prospect must see a message nine times before they will decide to purchase. That’s nine impressions to build the credibility, confidence and trust needed to make a sale.
  • Direct mail should be done alongside eshots, social media and not forgetting speaking to your customers directly, to really get your message across.

Join the thousands of different businesses who use Postcards to great success. To increase your response rate, follow this simple proven formula…

  1. Get your customers’ attention – Use a strong image or headline and our high-impact, high-gloss laminated Postcards will add emphasis.
  2. Keep their interest – Why are you contacting them? Highlight the benefits of your product or service, don’t just list features.
  3. Create desire – Think of a powerful, limited-time offer and make it hard for them to resist.
  4. Give them a call to action – What do you want them to do next? Call? Email? Visit? Tell them!

June is a great time to kick start your marketing with direct mail as Postcards are half price. Need help with design? Speak to your local studio.

Once you’ve planned out the design of the mailer, read our tips on how to Reduce Your Mailing Costs.

 

Brochure Masterclass

A great brochure can do wonders for your organisation…
Before you start, think about the answers to these questions and it won’t be long before your competitors are sobbing into their tissues.

What’s the brochure’s purpose?
Will you be mailing the brochure by itself or as part of a bigger pack? Is it for an exhibition? How will you distribute it?

Who’s your audience?
Existing or prospective customers? All of them, or just a section? Who will be reading it — executives, creatives, techies, kids?

Who should be involved?
It’s best to get decision makers involved at the early stages. Have a brainstorming session to thrash out your ideas.

How much can you spend?
It’s best to know your budget from the outset. That way, we can find the best solution without breaking the bank.

Who’s going to write it?
You got good English grades and want to write the copy yourself? Many people do. Pick up a book on copywriting and get some tips. But edit yourself aggressively. If you can use half the words, do. We can help with a bit of polish if you want us to.

Who’s going to design it?
You may cook a wicked lasagne, but could you cater for five hundred? If you’ve tinkered with a design package, you may consider designing your brochure yourself. Do so at your peril. You may end up with a lame brochure that does more harm than you think. Leave it to the pros. We’d love to help — get us involved early in the project.

What photography will you use?
Photos sorted already, or will you need some taking? Or will low-cost stock photos do the job? How many will you need?

How much detail do you need?
It’s tempting to include every little nugget of information. Great brochures are often uncluttered, with lots of white space. Keep it clean and relevant to your audience.
What are your competitors doing?
Gather together competitors’ brochures. This will help you decide what to cover. You need to look at least as good, if not better.

Who’s going to proof it?
Not anyone who’s been involved! People tend to read what they think they’ve written. Use a fresh pair of eyes and meticulously check every detail. It’s worth the effort.