All Printing is the Same, Right?
Leaflets from us are the same as leaflets from that bloke your brother knows. Business cards from that little shop on the high street are as good as ours, right? Wrong. They may sound the same, butÂ itâs like comparing apples with whales. We give you a âbusiness classâ product at an âeconomy classâ price.
âThe Squirrel is in the Detailâ
(Or something like that.) Thatâs why we print every order with High Definition Reproduction. This means your photos and text will be printed so clearly that youâll want to lick them. Have a look at the magnified example on the right. (If youâre the curious techie-type, we use a patented XM cross-modulated screening technology to achieve these results).
Clients tell us that 90% of their marketing campaign costs go on distribution – postage, promo girls (and boys!) or inserts. Thatâs why we believe itâs so important for the print element to work its hardest for you. We apply a special High Impact Coating to every job (except where we canât, like on letterheads). This feels beautiful and makes the colours look their best. Your recipients will notice the difference too.
How It Worksâ¦
You donât have to understand it to appreciateÂ it, butÂ hereâs a brief explanation if youâre the inquisitive type. Full Colour (or process colour) is a system which allows a multiplicity of shades to be created from just four primary printing inks â Cyan, Magenta, Yellow and Black (CMYK).
Full colour means you can have virtually every colour of the rainbow, without worrying that youâll need the pot of gold at the end to pay the extra costs. As many colours as you want. As many photographs as you want. One price. Simple.