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Believe it or not, the actual material your brochure is printed on makes a difference to how you are perceived. See www.printing.com/leaflets for prices on all our paper types and check this handy guide to see what your choice says about you…

leaflet-weights100gsm silk coated conveys value and economy. ‘No frills’ look, ideal for sales or discount offers.

115gsm gloss coated makes colour photos look most vibrant. Use for low-cost menus or mail drops.

100gsm uncoated is best for reading text or writing on – use for forms or instruction sheets.

150gsm gloss coated is thick and glossy – photos look amazing on high-gloss, with low show-through.

160gsm recycled uncoated looks natural. Premium and sophisticated. Upmarket and understated. Easy to write on.

170gsm silk uncoated is elegant – think eggshell paint. Coated thick finish, looks professional.