Effective Events

THE SECRET TO ENORMOUSLY EFFECTIVE EVENTS

Exhibitions, trade shows, and events are great ways to find new clients, launch new products, and try out new things. They’re an investment. However, take the time to plan your show, and you could reap big rewards.

To help you plan, we’ve drawn on decades of eventing experience to cultivate 7 Essential Steps for creating exceedingly effective events.

Browse the guide, learn the steps, and brace yourself for your most successful event yet.

SPECIAL OFFERS

If you’ve been inspired to put an event or two on your marketing calendar, check out these special offers. They’ll add that finishing touch to your next event.

Special offers valid until 31st March 2023.

 

10% OFF
PAPER WRISTBANDS

Now £25 for 50

10% OFF
CLIPBOARDS

Now £466 for 25

20% OFF
PAPER CUP SLEEVES

Now from 14p each

20% OFF
KING PYTHON

Now £484 each

20% OFF
PEACOCK

Now £321 each

20% OFF
QUEEN PEACOCK

Now £462 each

Winter Sale

A little something to start 2023

It’s winter. It’s bleak. But now’s a great time to start planning your marketing for the year ahead. Talk to one of our marketing experts in any printing.com studio for advice on how to plan your 2023 marketing calendar. If that plan happens to include an exhibition, an event, new marketing literature or a mailing campaign then you’ll probably want to take advantage of our Winter Sale offers below.

Be quick. These discounts are only available until the end of February.

20% OFF
LITERATURE STANDS

Make it easy for visitors to help themselves to marketing brochures and leaflets with a Kangaroo literature stand. Ideal for exhibitions or in the office.

Now £163 each

20% OFF
MEDIA STANDS

This 3-in-1 Peacock media stand holds a TV, tablet and two sets of marketing literature to attract interest at exhibitions or in your office reception area.

Now £321 each

20% OFF
DISPLAY STANDS

At 1.9m, this Baby Python display stand will fit into the tightest of office spaces. Although, it’s 1m width still allows plenty of room for your bold message.

Now £224 each

20% SELECTED
FOLDED LEAFLET
S

Update your menus or price lists for 2023 and save on your new goodies. Choose 100gsm Uncoated, 120gsm Recycled or 160gsm Uncoated Folded Leaflets, in A4 or A3 size, and a quantity between 250 – 1000.

20% OFF
LUXURY SHOWCARDS

These Luxury Showcards feature a biodegradable matt lamination on both sides to keep your print looking it’s best, and feeling luxurious. Choose from A7, A6 or A5 size, and 250 or 500 quantity.

20% OFF SELECTED LEAFLETS

Got a mailing campaign on the cards? Get your Leaflets ordered this month. Choose from 100gam Uncoated, 120gsm Recycled or 160gsm Uncoated Leaflets, in any size, and any quantity between 250 – 1000.

10% OFF
BACKPACK FLAGS

Print your message BIG, and get it moving all around your event, exhibition hall or local area.

Now £135 each

10% OFF
EMPIRE FLAGS

Group a few of these tall Empire flags together to create an impressive eye-catching display. They’re great for event signage too.

Now £144 each

20% OFF
EMBRACE U BOOTHS

Conjure up an illusion at your next expo with an Embrace U booth. Printed with whatever scene you imagine. When the show’s over, pop it up in your office to create an informal meeting space.

Now £942 each

Printing Playbook

Printing Playbook

Sometimes too much choice is daunting.

That’s why our Printing Playbook features just a trio of options on each page. We’ve hand-picked something ‘Favourite’, ‘Fancy’ and ‘Fabulous’ to whet your appetite. But the truth is, we have thousands of sizes, styles and finishes to choose from. So if you’re looking for something you don’t see – just ask!

Choose something Fabulous

There are a number of special offers on selected ‘Fabulous’ products sprinkled throughout the Printing Playbook. Here’s a sneak peek at what’s on offer. Browse the Playbook to discover them all. Be quick. All offers will disappear at midnight on 31/12/2021.

10% off Opuleaf Luxe Business Cards

For the ultimate in business card chic, choose copper, gold or silver foil highlights to add dazzling shine.

250 from £160.00 £178.20

10% off Shaped Promo Flyers

Add a simple shape to your flyers to make them instantly different and engaging to those who receive them.

250 from £74.00 £82.80

SAVE on all A5 Fat Folders

These neat folders are great to use as delegate wallets or information packs as they hold up to 2cm of paper.

250 from £160.00 £178.20

Become Famous Locally

Save up to 50% on new marketing ideas and
make your business the place to go this year

Now more than ever, people are choosing to support local business. When new customers are deciding where to shop, be at the front of the queue.

Clear signage, engaging offers, safety solutions and persistent promotional activity will help your business become the talk of the town. We’ve got deals on a number of products to make it easier for you to Become Famous Locally. Take a look at our highlights below, or click on the button to view them all.

10% OFF
Promo Flyers

Get promo flyers in dinky A7 size, huge A3 or anything in-between. Put inside delivery boxes to provide useful information like product care guidelines or a money-off coupon. 2k max.

10% OFF
Window Vinyl

Printed window vinyl can be used as a kerbside product catalogue to showcase products or to direct passing trade to a website to make online purchases. Available as rectangular or shaped sizes.

10% OFF
Gloss Folded Leaflets

Deliver your business message directly through the letterbox of your target customers with folded leaflets. Great for gardeners, property maintenance workers, and all trades people.

10% OFF
Flags

Colourful flags can be used outdoors or indoors to highlight waiting areas or queuing systems. Print them in bright colours for maximum visibility.

50% OFF
Loyalty Cards

If you sell takeaway beverages or food, encourage customers to keep coming back for more with a reward card. They fit neatly into a wallet or pocket.

30% OFF
Sanitiser Stations

For environments that receive visitors or workers, hand sanitising stations are an essential health and safety requirement.

Make more of the Great Outdoors

Outdoor branding and event ideas
can help to take your business outside.

With lockdown easing, customers are being welcomed back with open arms. Well, more of a socially-distant-wave from a well-sanitised hand, than a warm hug. But nevertheless it’s a welcome sign as businesses look to reboot.

Post-lockdown advice can be a little muddling at times but one thing is very clear – outside is best. The covid-bashing combo of safe distances and the great outdoors significantly helps to reduce the chance of spreading any nasties. Keep hand sanitiser handy and you’re good to go.

Table tops to roof tops. Collections under canopies. Breaks on the benches. Open air events. Meetings moving outside. However you’re planning to make the most of the great outdoors, our weatherproof covid-secure collection has it covered.

Here are some of our favourite
outdoor products on offer this month.

10% off Gazebo’s

Our Gazebos are hot sellers. Use them at outdoor events and markets. Or for temporary workspace shelters you can assemble anywhere. Although they’re designed for outdoor use, they’re great indoors too. So when things do move back inside safely, you’ve got a ready made self-contained exhibition stand.

10% off Giant Deckchairs

Create an Instagrammable centrepiece for your beer garden, outdoor attraction or event. Our Giant Deckchairs are printed in full colour with your branding on waterproof fabric and seat two people (from the same household ofc). They’re locked into position with a hasp lock, to help keep things nice and safe.

20% off Pop-out Banners

Pop out banners are compact and self erect like magic. Choose from a tall and slim or low and wide banner shape. Both are double sided – have the same message on both sides or mix it up. Flexible way-finding signage that can appear anywhere in an instant. Supplied with ground pegs to secure them to grassy surfaces.

All in this together

Being in business is often about adapting to adversity. Coping with the unexpected. Responding to change.

There will be disruption of course. But when we pull together, we can rise to the challenge. Every business across the country has a role to play. It’s business as unusual. But we need to keep the wheels of commerce in motion and together we’ll get through this. Below are some ideas to help you navigate these unusual times.

SELL MORE PRODUCTS ONLINE

Keep trade routes open to more customers with an eCommerce site. Plus, get one year’s SSL certificate for £1.
Renews at £29 each year anniversary. Deploy your website during April in order to qualify.

Clearly display information

Use large format posters to tell people you’re open for business, have temporarily relocated or changed opening hours. Let customers know how to get in touch. Advertise your phone number, social media and web address.

Navigate every visitor safely

Do you need to change access to your premises? Maybe your team are now working from home. Or you have new check-in rules. Use wayfinding soft signage. Help people understand what to do and where to go.

Be your 
second best

We know gatherings are getting cancelled and postponed. Follow up every lead, enquiry or quote request with a printed pack. If you can’t deliver your message in person, trust a printed presentation folder to get the deal over the line.

BRANd YOUR BOXES

Lots of businesses are moving swiftly to offer home delivery. Generic packaging can be ordered quickly.
Don’t allow your carton to be inconspicuous. Adorn bland boxes with branded stickers.

sEND DIRECT MAIL

With more people working from home, residential leaflet drops make even more sense. Post folded leaflets, without even needing an envelope. 170gsm premium silk paper is one of our best sellers. Choose from a variety of sizes and folds.