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NEW for April. Get the latest Printing Guide today.

Hit them right in the feels, with print.

Your website needs to look impressive. It has to be clear and consistent. You know that already.
But big brands don’t just focus everything online. They combine their online presence with offline marketing.
Why? Print and direct mail is proven to build trust. It’s perceived to be more credible. It plays with emotions.
And it appeals to multiple senses – touch and sight. There’s nothing like it. And you can exploit that power, very cost-effectively.

Sometimes too much choice is daunting. That’s why this guide features our top selling collections. Our most popular, best value ranges. With a few curious and quirky options sprinkled in, to titillate and add allure.

Get 10% OFF

During April 2019 only, use voucher code APRIL2 to get 10% off when you purchase any two items from this guide.

Can be used multiple times on orders approved by 6pm on 30/04/19

Get 20% OFF

During April 2019 only, use voucher code APRIL3 to get 20% off when you purchase any three items from this guide.

Can be used once on orders approved by 6pm on 30/04/19

Photography that sells

Stock photography printing.com

An image can capture emotion like nothing else. Think about all the iconic images of our time, which have cut through the mush and defined the moment. Photography is powerful. Sometimes the most effective advertising is nothing more than an image and a word. Give your message more weight, by saying less and showing more. We know how to help, just ask. Low-cost stock photography has never been more accessible or of such high quality. Now you have 50 million images at your fingertips. Sign in to your online account, search for images you like and add them to your lightbox. Your lightbox is securely shared with your studio – tell us when you’re ready and we’ll purchase the hi-res imagery to use in your next project, for less than you can buy direct.

Get Out part 3: Make them come

Invitations

First things first. The invites. For an intimate event, mail something fancy. For a VIP look, your invites should match the experience. Opt for Opuleaf gold or silver foil or StarMarque spot gloss highlights to impress. For a larger event, leaflets inserted into the local paper or pushed through letterboxes will be appropriate.

Be a social butterfly. Multiply your message by posting the event on social media. Get people interested and build the buzz.

Get Out part 2: Manage your guest list

Online bookingKeeping track of who’s coming to your event is a faff. There’s an easier way. Online booking.
Whether you charge for tickets, or give them away free, ask attendees to register online. That way you know who’s coming, how many pies to buy and how many bottles of prosecco to chill.

If we’ve built your website, let’s design an event landing page. If your site is hosted elsewhere, let’s create an event microsite instead. Both cost less than you might think, can increase engagement and save time. We’ll set up an event dashboard so you can manage your event. Get notifications. Take payment online. Automatically send e-tickets with barcodes. Even download a phone app to check-in guests.

Flag me down all day long

Right. Let’s do a little experiment. On your way home tonight, count the number of flags you see. They’re absolutely everywhere.
Why’s that? Well for around a hundred quid, you can get a three meter high wobbling, fluttering, piece of eye-catching marketing for your business. That’s such great value that it’s no wonder businesses are lining flags up in their car park, on their forecourt and outside their front doors

Cable-tie the flag to your railings, or buy a base or mount to have it freestanding. A water base or water ring is best if you’re going to use it outdoors at an event. And this summer all our flags are reduced.

Get Out part 1: Good things happen when people get together

Most of us sell to other people. More than ever, we have to create experiences for our customers. To give them what they can’t get online.

Exhibitions are great for finding new customers and expo season starts in September. But why wait ‘til then?

And what about existing customers?

Maybe it’s time to host a private event for them. The summer’s a great time to bring people together. To show how you can help. To make them more loyal. To encourage them to rave about what they’ve learned or what they saw. Heaven forbid, to sell something more to them.

But what kind of event? How about a talk from an industry expert? Or a cat walk of new styles. A tasting or sampling evening. A reveal of new technology. A family fun day. A ‘how-to’ class or tutorial. Even just a party to say thank you.

Not got space? Partner with a local café – maybe they’d welcome extra business after hours. Or talk to a local restaurant about doing a morning meeting, when they’re normally closed.

The comfort zone is a beautiful place. But nothing grows there.

If you want to get extraordinary results, you’ve got to do things out of the ordinary. Get out. Meet people.