Take our Leaflets Masterclass

Leaflet Masterclass

Leaflet Masterclass
Leaflets are so versatile, it’s no surprise so many of our customers find them an essential part of their marketing. Whether they’re being popped through letter boxes, inserted into newspapers, posted out or propped up on the counter – they look great in glorious full colour and are incredibly low cost.

Many things will affect the response you’ll get from your leaflet campaign. Answer these questions and make your leaflets work harder for you:

Who’s Your Target Market?
Who are you trying to reach? Are you selling to consumers or businesses? Where do they live? What industry are they in? What age group? If you can’t answer these questions, you’ll find it a bit trickier to find the right way of targeting your market.

What’s Your Point, Caller?
Presumably you’re investing in marketing to win more business. We do it all the time, so there’s no need to be shy. Think about what makes you different or special. What problem can you solve? What need can you satisfy? What’s your Unique Selling Point – your USP? Why should they buy from you?

What’s In It For Me?
We’ve seen leaflets which are no more than business cards – a name, a number and maybe a list of stuff they do. When you get a leaflet like that, what do you do? Save it or bin it? The most effective leaflets use time-bound offers. Maybe “half price this month”, “free teddy with every quote” or “free consultation during November.” Think really hard about offering an incentive – and the level of it. “5% off” may be enough to get some interest… but what would “25% off” do to the response?

What Do You Want Me To Do?
What’s the next step? You don’t need to close the deal there and then (although, if you can, do it!) Tell them what you want them to do next. “Call now for a free sample”, “Bring this leaflet to…” or “Email us for a quotation.” Spell it out. Make it easy for them to buy from you.

How Will You Reach Me?
There are many ways to get your message out. First or second class post is highly targeted, but quite pricey. Try inserts in a local free newspaper, or pay some local kids to do a leaflet drop. For a more targeted approach try an insert in a magazine read by your target market. Selling crochet saddles? Put an insert into ‘Your Pony Magazine’.

What Will It Look Like?
We’d recommend that you spend at least 30% of your budget on design. Design can mean the difference between success and failure. A badly designed leaflet may do more damage than you think. There’s no such thing as a second impression, so get it right first time. We can help. Design is our business, after all. Talk to us.

When’s The Best Time?
This will depend on what you’re selling, although according to the Direct Marketing Association, October is the prime time for inserts. You’ll probably get a lower response in summer months, since your recipients may be sunning themselves in Benidorm or Barbados. At Christmas, your message will have to work harder to compete with all the others.

Anything Else?
Leaflets are a wonderfully effective marketing tool… when they’re used correctly. We want you to be successful for selfish reasons – you’ll invest more with us if you are. Let us help you succeed – get us involved from the start. And, good luck!

 

Colour Inspiration: May – Warm Hues

May Colour Palette

Our May Palette contains warm hues and light greys as Summer starts to appear. Warm colours include red, orange and yellow as well as the hues and variations inbetween. These are the colors of sunsets and sunrises. They are generally energizing, passionate and positive.

Light grays can be used in place of white in some designs and dark grays can be used in place of black. They often serve as the backdrop in design and commonly combined with stronger colors.

We’ve included the colour make up on each swatch of our May palette, speak to your local printing.com about incorporating these colours in your next marketing campaign.

Image used is just one of 14 million stock images you can use on your marketing, ask us for details.


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Colour Inspiration: April – Natural Hues

April Colour Palette

Our April Palette contains natural and earthy hues. Green suggests health, freshness and freedom. Ideal for products associated with health food or activities with a strong emphasis on the environment. Olive greens are representative of the natural world.

Brown is rich, earthy and natural. Perfect for products and businesses who want to appear trustworthy and organic. Designs using dark red covey a powerful and elegant tone.

We’ve included the colour make up on each swatch of our April palette, speak to your local printing.com about incorporating these colours in your next marketing campaign.

Image used is just one of 14 million stock images you can use on your marketing, ask us for details.


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PANTONE Reveals 2014 Colour of the Year

Colour institute PANTONE has unveiled the color of the year for 2014: PANTONE 18-3224 Radiant Orchid. It’s is a blend of fuchsia, purple and pink undertones.

It will replace 2013’s colour, Emerald Green, which served as a symbol of growth, renewal and prosperity.

“Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination” executive director of PANTONE Color Institute, Leatrice Eiseman, said in a statement.

“Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”

What Makes A Good Business Card?

If you want people to get the right idea about you and your company, you need to have the right business cards. You want their impression to accurately convey the professional approach of your work. If you want people to trust that you do quality work, you need to present them with a quality business card.

But what makes a good business card?

Our top 5 business card tips600gsm Business Cards

  1. The paper you choose for your cards can make a huge difference in how your card is perceived. Thick 600gsm business cards will impress anyone you hand them out to and will stay looking smart for longer than a lighter business card. Try them for half price during December. Using good paper shows your customers and clients that you are willing to invest to get better results and higher quality products. Finishes such as Spot UV, embossing and foil blocking can add style and sophistication to your business cards.
  2. Your company name should be centre stage, along with your logo if you have one (if you don’t, talk to us). Brand recognition is key in business and you’ll need to ensure that people know who you are.
  3. Don’t assume that people can guess what you do from your company name. Having a company name like, “Handy Man Services” is probably quite straight forward but if your company name is not obvious or abbreviated, then spell it out for people. Perhaps include 2-3 short bullet points about your services or list some of your products.
  4. Lots of negative space – but it does not have to be white – and simple type can go a long way. The keep it simple design philosophy is often one of the best when it comes to small spaces. White space also allows people to note details on your card enabling them to remember you (“Met on [date] at [location]”).
  5. Create contrast with colour. Stick to one or two colours for the text on your business cards to give them a modern and sophisticated look. Keep your colour scheme consistent throughout your marketing (stationery, leaflets, website) to develop a professional image of yourself.

Never give away just one card. Always give a potential client at least two cards. Ask them to pass on your card to anyone they feel may be in need of your services or products. In return, ask for extras of their card to hand out. They’ll be more likely to promote you if they know that you’ll be returning the favour.

600gsm Business Cards
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Colour Inspiration: August

August Colour Inspiration Palette

Our August Palette is full of crisp, summery greens. Great for promoting your green credentials or the sustainable aspects of your business. As well as a strong emphasis on the environment, green suggests health, freshness and freedom. Dark green is known to appeal to wealthy customers

We’ve included the colour make up on each swatch of our August palette, speak to your local printing.com about incorporating these colours in your next marketing campaign.

Image used is just one of 14 million stock images you can use on your marketing, ask us for details.

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