A great brochure can do wonders for your organisationâ¦
Before you start, think about the answers to these questions and it wonât be long before your competitors are sobbing into their tissues.
Whatâs the brochureâs purpose?
Will you be mailing the brochure by itself or as part of a bigger pack? Is it for an exhibition? How will you distribute it?
Whoâs your audience?
Existing or prospective customers? All of them, or just a section? Who will be reading it â executives, creatives, techies, kids?
Who should be involved?
Itâs best to get decision makers involved at the early stages. Have a brainstorming session to thrash out your ideas.
How much can you spend?
Itâs best to know your budget from the outset. That way, we can find the best solution without breaking the bank.
Whoâs going to write it?
You got good English grades and want to write the copy yourself? Many people do. Pick up a book on copywriting and get some tips. But edit yourself aggressively. If you can use half the words, do. We can help with a bit of polish if you want us to.
Whoâs going to design it?
You may cook a wicked lasagne, but could you cater for five hundred? If youâve tinkered with a design package, you may consider designing your brochure yourself. Do so at your peril. You may end up with a lame brochure that does more harm than you think. Leave it to the pros. Weâd love to help â get us involved early in the project.
What photography will you use?
Photos sorted already, or will you need some taking? Or will low-cost stock photos do the job? How many will you need?
How much detail do you need?
Itâs tempting to include every little nugget of information. Great brochures are often uncluttered, with lots of white space. Keep it clean and relevant to your audience.
What are your competitors doing? Gather together competitorsâ brochures. This will help you decide what to cover. You need to look at least as good, if not better.
Whoâs going to proof it?
Not anyone whoâs been involved! People tend to read what they think theyâve written. Use a fresh pair of eyes and meticulously check every detail. Itâs worth the effort.