In 2008 Melissa got fired.

Then, she did what many of us would do in the same situation. She went home and baked cupcakes. No, not to stuff her face in sorrow. But to start a business.

She started with a business name, logo and website. Then tastings from branded pop up stalls at events across the city. All the while elevating her brand image with the perfect recipe of branded delights. Signage and social. Boxes and balloons. Clothing and cards. Fast forward to today, Baked by Melissa has sold over 200 million cupcakes.

Browse our hand-picked selection of sector-specific marketing ideas. Choose those most relevant to your business and instantly elevate your brand image.