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Seven Secret Steps To Leaflet Success

We see a lot of leaflets. It’s a perk of the job. We know what works. And what doesn’t. Use these seven secret steps and help start 2016 like you mean to go on.

Is it time to reconnect with your old customers? Maybe a mailshot to new prospects? The recession is over. People are spending again. Let’s make sure they’re spending it with you, not your nemesis.

Oh, and we’ve permanently reduced our Premium Gloss Leaflets to help you make the most of your marketing spend.

Marketing Matchmaker

How do you choose between online and offline marketing activities when working out your marketing plan? The answer is simple: A combination of both will work better than one by itself.

Online and offline marketing activities both have their own individual benefits, but communicating with your customers in more than one way is the best option for getting the most return on your marketing investment.

Like all the best couples; ‘Wills & Kate’, ‘Brangelina’, ‘Kimye’, your marketing activities can have more impact when combined with a complementary partner.

Introducing the ‘Marketing Matchmaker’. A simple guide to help you determine which activities go hand in hand. This month, we have three online contenders all looking for their offline marketing match.

Marketing Matchmaker

You have 3 seconds to engage your audience – use them wisely

3 Seconds

It’s all about first impressions.

In three seconds, your potential customer will decide whether to commit to reading what you have to say or to spend their time doing something else entirely.

Increase your chances of engaging with your audience by using bold metallic foil decorations or eye catching glossy highlights. Catch their eye, draw them in, who knows what it might lead to…

That’s the Power of Print.

The Power of Print

Business is done differently today because of the internet. But having a website presence alone will not automatically attract visitors and enquiries to your business.

So what can you do to engage with customers? Utilising tactile marketing like Print, creates a stronger bond with customers and prospects than digital outreach alone.

That’s maybe why the online component of a campaign pays back 62% more when there is print in the mix*.

Leaflets, Brochures, Mailers and Postcards provide a direct method to promote your business. They start conversations and deliver a return on your marketing investment.

That’s the Power of Print.

Ask us about how the ‘Power of Print’ can help start conversations with your customers and increase your return on investment.

Immediately

Keep

Anticipation

*Royal Mail MarketReach Mail & Digital Part II, Quadrangle, 2014
*‘From letterbox to inbox: Building customer relationships’ dma.org.uk