First things first. The invites. For an intimate event, mail something fancy. For a VIP look, your invites should match the experience. Opt for Opuleaf gold or silver foil or StarMarque spot gloss highlights to impress. For a larger event, leaflets inserted into the local paper or pushed through letterboxes will be appropriate.
Be a social butterfly. Multiply your message by posting the event on social media. Get people interested and build the buzz.
Keeping track of who’s coming to your event is a faff. There’s an easier way. Online booking.
Whether you charge for tickets, or give them away free, ask attendees to register online. That way you know who’s coming, how many pies to buy and how many bottles of prosecco to chill.
If we’ve built your website, let’s design an event landing page. If your site is hosted elsewhere, let’s create an event microsite instead. Both cost less than you might think, can increase engagement and save time. We’ll set up an event dashboard so you can manage your event. Get notifications. Take payment online. Automatically send e-tickets with barcodes. Even download a phone app to check-in guests.
Right. Let’s do a little experiment. On your way home tonight, count the number of flags you see. They’re absolutely everywhere.
Why’s that? Well for around a hundred quid, you can get a three meter high wobbling, fluttering, piece of eye-catching marketing for your business. That’s such great value that it’s no wonder businesses are lining flags up in their car park, on their forecourt and outside their front doors
Cable-tie the flag to your railings, or buy a base or mount to have it freestanding. A water base or water ring is best if you’re going to use it outdoors at an event. And this summer all our flags are reduced.
Most of us sell to other people. More than ever, we have to create experiences for our customers. To give them what they can’t get online.
Exhibitions are great for finding new customers and expo season starts in September. But why wait ‘til then?
And what about existing customers?
Maybe it’s time to host a private event for them. The summer’s a great time to bring people together. To show how you can help. To make them more loyal. To encourage them to rave about what they’ve learned or what they saw. Heaven forbid, to sell something more to them.
But what kind of event? How about a talk from an industry expert? Or a cat walk of new styles. A tasting or sampling evening. A reveal of new technology. A family fun day. A ‘how-to’ class or tutorial. Even just a party to say thank you.
Not got space? Partner with a local café – maybe they’d welcome extra business after hours. Or talk to a local restaurant about doing a morning meeting, when they’re normally closed.
The comfort zone is a beautiful place. But nothing grows there.
If you want to get extraordinary results, you’ve got to do things out of the ordinary. Get out. Meet people.
Colour trends change like fashion. Be inspired and tweak your summer marketing to reflect this season’s fresh palette.
2017 brings memories of exotic holidays and a colour scheme to blow away grey days.
You may find yourself stocking up on paprika at a Moroccan souk, eating fresh mango on the streets of India or getting golden sand between your toes in Ibiza.
Adrenaline junky? Channel your inner kiwi in New Zealand. Looking for something more tranquil – like gazing across Tuscan fields or strolling around Santorini amongst the azure blue rooftops?
It starts with an idea. Yours? Great. Writer’s block? No problem! That’s what designers are for.
They’re used to working on all sorts of briefs. Be as detailed or as loose as you like. If you have absolutely no idea what you want, say so. You can always hire a designer by the hour. They’ll be delighted to create multiple ideas for you while you’re “on the meter”. Pick the ones you like or don’t be afraid to keep going until you get the look you want.
If your budget is tight, be straight with the designer. Be prepared to be flexible – best to get your likes and dislikes clearly stated before you start, since you might not want to pay for multiple revisions.
Or you could do it yourself. But, even if you’re a pro, you might not have designed for fabric before. And designing a massive display can be daunting. Its different to designing for print. If you’re a competent designer, ask for a ready-made design template (or you can download an InDesign file from the item’s product page). These templates show all the printable areas and quiet zones.
Whichever way you go, your neighbourhood studio is there to help. They’ll be able to source ultra high resolution photography, good enough to print at such enormous resolutions. Or turn your dirty sketch into a striking display.