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Printing Playbook

Printing Playbook

Sometimes too much choice is daunting.

That’s why our Printing Playbook features just a trio of options on each page. We’ve hand-picked something ‘Favourite’, ‘Fancy’ and ‘Fabulous’ to whet your appetite. But the truth is, we have thousands of sizes, styles and finishes to choose from. So if you’re looking for something you don’t see – just ask!

Choose something Fabulous

There are a number of special offers on selected ‘Fabulous’ products sprinkled throughout the Printing Playbook. Here’s a sneak peek at what’s on offer. Browse the Playbook to discover them all. Be quick. All offers will disappear at midnight on 31/12/2021.

10% off Opuleaf Luxe Business Cards

For the ultimate in business card chic, choose copper, gold or silver foil highlights to add dazzling shine.

250 from £160.00 £178.20

10% off Shaped Promo Flyers

Add a simple shape to your flyers to make them instantly different and engaging to those who receive them.

250 from £74.00 £82.80

SAVE on all A5 Fat Folders

These neat folders are great to use as delegate wallets or information packs as they hold up to 2cm of paper.

250 from £160.00 £178.20

Spectacular Spaces

 It’s never been easier to create Spectacular Spaces.

It’s time to make your workspace more productive.
Create an engaging environment for your customers to visit, and for your team to work in. New research shows employees work quicker in an enriched environment. They’re happier and have fewer health complaints.

You’ll be surprised at just how much of your space can be branded.

Ready to revamp your workspace?

Browse our new ‘Spectacular Spaces’ guide for inspiration.

6 business boosting ways to use a gazebo

Branded gazebos are really versatile.
Here are 6 gazebo-inspired ideas to help your business grow.

1. POP UP SHOP

Sell your products or produce from underneath a branded shop front at markets, fêtes and fairs. A printed gazebo can act as an extension of your usual business premises to help you reach a wider audience.

2. EVENT TENT

Sponsor a water station at a local sporting event. A branded gazebo could get your brand noticed by potentially thousands of new people. Add new gazebo walls depending on the event, or mix and match existing walls.

3. MOBILE PRIVACY

Take professional personal services like massage and therapy sessions on the road. Gazebos with full height walls offer privacy when you’re away from your permanent salon or studio environment.

4. EXPO STAND

Book a space-only place at a trade show or exhibition and use a printed gazebo as your branded stand. It works out cheaper than having a stand built, and events like this are a great way to make connections.

5. PHOTO BOOTH

Get an impressive scene – like a famous landmark or viewpoint – printed onto a gazebo wall to create a fun photo backdrop for selfies. It’s a novel way to boost social media engagement in the workplace or at events.

6. GO ALFRESCO

If you own a restaurant, bar or café, a gazebo can provide extra serving space and increases the number of customers you can cater for. Try accessorising with festoon lighting for an enchanting atmosphere.

Want a branded gazebo for your business?

We’ve got a huge range of gazebo frames and accessories like flags, walls and weights to help you configre the perfect gazebo for your business. Start today.

Summer Eventing

Use our business checklist to help you plan
a splendid summer event.

Planning a business summer event can feel daunting. But events are a great way to raise the profile of your business in your local area, to make connections, and to boost sales. Follow our simple checklist below to make sure you’ve got everything in place to ensure your event is a resounding success.

1. Make it memorable

Advertise your event with the most memorable form of marketing – print. These postcards have a summery feel and have a glossy biodegradable laminate on the front.

2. Always be mindful

Help your guests to feel safe with the right social distancing devices. Branded masks, sanitising stations, printed messages and signs are all part of our Covid-19 range.

3. Look
credible

Make sure you look the business at your event with low cost durable signage, indoors and out. Get custom sized panels cut to shape or choose from a range of sizes.

4. Feel eventful

Make your business event look and feel like a true celebration with colourful, fluttering flags. Arrange them together in groups of three, four or five for maximum impact.

5. Think spacial

Help social distancing by dividing areas with café barriers. Print markers like ‘Entrance’ or ‘This Way’ to help with navigation. Remember to brand them with your logo too.

6. Be relaxed

Ensure your guests have somewhere comfortable to sit so they’ll hang around for longer. Personalised deckchairs will bring a summer vibe to your event and they look cool.

7. Be bookable

Ask us to create a simple website or landing page to help promote your product or summer event. You could then direct guests to register for tickets or sign up to a webinar to collect details and attract bookings.

Add guides, pictures and videos to generate anticipation, or provide useful relevant content.

You could even use the platform to post content related to the event or add messages, reviews and a follow-up call-to-action.

6 things you should know about direct mail

6 things you should know about direct mail.

1. It’s collectable

86% of people like keeping catalogues and referring to them. This doesn’t just apply to hoarding Harolds. Catalogues and booklets are a fantastic way to display a range of products like jewellery, beauty, food, clothes, gifts and homewear. Deliver them to residential addresses where they’ll be kept on the coffee table ready to be browsed when the time is right.

2. It’s persistent.

45% of mail stays in the home for over 4 weeks. Whether that’s because Karen is not so hot on her recycling, or she just really liked the font, it’s not clear. But it makes sense that a beautifully designed, eye-catching piece of mail will likely end up displayed on a fridge or up on a mantlepiece for a month or so, no matter who’s it’s from.

3. It increases credibility.

70% of people said mail, rather than email, makes them feel valued and gives them a better impression of the company that sent it. Putting together a nice piece of direct mail takes time and effort. If you’re taking that much care over your mail, people will assume you’re serious about looking after your customers too.

4. It’s engaging.

Mail will be read and re-read over 4 times on average. Make sure your message is on point. The chances are it will be read more than once. You have a captive audience at home. Distractions are welcome. Especially when you’re out of loo roll again and you’re waiting for Janice to return from the supermarket.

5. It’s a trigger.

41% of UK adults searched for more information about a company online as a result of receiving mail in the last 12 months. Unless you’re spending a fortune on Google adverts, it’s unlikely that many customers will come across your website by accident. Use direct mail to help drive traffic to your website and capture new leads with a simple leaflet drop.

6. It’s effective.

25% of UK adults bought something, made a payment or sent a donation as a result of receiving mail. That’s 1 in 4 people taking direct action after getting a piece of direct mail. If that was your mailing. What would that mean for your business?

Direct mail can take many forms. From booklets, newspapers, postcards to leaflets and branded envelopes, the choice can be overwhelming. But we can help. Talk to your local printing.com studio about how to best use direct mail as part of your next marketing campaign today.

 

Sources: Touchpoints 2019: SuperHub Database – ©IPA 2019 | Kantar TNS 2017, Mail in Uncertain Times | JICMAIL Item Data Q2 ’17 to Q3 ’19 and Q4 ‘19 | Royal Mail MarketReach, Neuro Insight, 2018 | DMA 2019

Become Famous Locally – back to business

BACK TO BUSINESS

Buying habits have changed. People are behaving differently. Folk are making different choices on who they do business with. This means new opportunities on your doorstep. The pandemic has made communities come together. People are staying nearby. Supporting their town – and each other – by placing their business locally.

‘Support local’ is the new mantra. And now it’s up to you. Deliver what they need. Serve them well, repay new-found loyalty. To bring in new customers and keep them coming back for more. We’re calling on all neighbourhood businesses.

From shopkeepers to makers, professional services and the trade. Now is the time to stand up tall and be counted. Take action, demand attention, shine a light on your brand. Be the talk of the town and become famous locally.

TOP IDEAS FOR SPRING

2 x 2m GAZEBO

Weather-proof your outdoor spaces. Available in 4 sizes with a choice of wall and flag accessories.

CAFE BARRIERS

Section off seating areas or direct footfall. Use one, or link multiple ones together for a longer barrier.

DECKCHAIRS

Create a comfy outdoor seating area with a collection of deckchairs. Choose between regular or giant!

PARASOLS

Be prepared for both rain and shine. Choose from 3 styles, fully printed in colour with your branding.

FLAGS

Announce to every passer-by that you’re open again for business with a collectoin of colourful flags.

SIGNS

Improve kerb appeal by sprucing up your pavement. Announce you’re open or indicate where to park.

GET THE LOOK BOOK

Browse our 52 page ‘Become Famous Locally’ Look Book for ideas on how to make your business the place to go this spring.

Discover products to help utilise your outdoor spaces, branded workwear and a collection of custom gifts and giveaways to ensure your business stays front of mind.

Fünkicomfi – designer wfh wear

DESIGNER WFH WEAR

A far-flung fantasy for some, working from home, or ‘wfh’ quickly became a thing. Now, it looks like we might be wfh for a while yet, perhaps even beyond the pandemic.

Fünkicomfi is a range of comfy, designer wfh wear that allows you to represent your brand whilst on virtual events and customer calls. All pieces are made from relaxed, cosy materials and feature your embroidered logo.

POLO SHIRTS

from £24

Short and long sleeved, men’s and women’s fit, leisure and sport styles. Choose designs and colour combinations that coordinate with your brand.

HOODIES

from £32

It can get chilly when you’re sat at a desk all day. Branded sweatshirts and hoodies are a modern way to keep cosy whilst representing your company.

BEANIES

from £9

Turn bad hair days into a fashion statement, or simply keep cosy with an embroidered beanie. The most cost effective way to wear your brand.

CARDIGANS

from £43

Comfy doesn’t have to mean casual. Embroidered cardigans are the perfect option for a layered outfit that will continue to look smart all day long.

JOGGERS

from £38

Don’t be fooled by the name, there’s no need to get your running trainers on with these. They’re just a really comfy outfit for long days at the home office.

TOPS

from £20

For warmer days, or for those who like to crank up the heating in their home offices, embroidered tops and t-shirts are a cool option for your work uniform.

Design trends for 2021

Design trends for 2021

Are you planning to launch a new business or product this year? Leading creatives have speculated on the biggest upcoming graphic design trends for 2021. We found a quick read on CreativeBoom that could help to shape your ideas for branding and marketing. If it gets your creative juices flowing, talk to a printing.com studio about turning your new ideas into a reality. Find your nearest studio at: www.printing.com/uk/studios

Become Famous Locally

Save up to 50% on new marketing ideas and
make your business the place to go this year

Now more than ever, people are choosing to support local business. When new customers are deciding where to shop, be at the front of the queue.

Clear signage, engaging offers, safety solutions and persistent promotional activity will help your business become the talk of the town. We’ve got deals on a number of products to make it easier for you to Become Famous Locally. Take a look at our highlights below, or click on the button to view them all.

10% OFF
Promo Flyers

Get promo flyers in dinky A7 size, huge A3 or anything in-between. Put inside delivery boxes to provide useful information like product care guidelines or a money-off coupon. 2k max.

10% OFF
Window Vinyl

Printed window vinyl can be used as a kerbside product catalogue to showcase products or to direct passing trade to a website to make online purchases. Available as rectangular or shaped sizes.

10% OFF
Gloss Folded Leaflets

Deliver your business message directly through the letterbox of your target customers with folded leaflets. Great for gardeners, property maintenance workers, and all trades people.

10% OFF
Flags

Colourful flags can be used outdoors or indoors to highlight waiting areas or queuing systems. Print them in bright colours for maximum visibility.

50% OFF
Loyalty Cards

If you sell takeaway beverages or food, encourage customers to keep coming back for more with a reward card. They fit neatly into a wallet or pocket.

30% OFF
Sanitiser Stations

For environments that receive visitors or workers, hand sanitising stations are an essential health and safety requirement.

Clever window graphics drive sales during lockdown

‘Window shopping’ gets redefined as clever
window graphics drive sales during lockdown.

With lockdown restrictions in full force, some retailers are finding novel ways to keep trading. We spotted this shoe shop in Amsterdam who’s big street-facing windows had been converted into an online shopping tool to make it easy for passers-by to make a purchase.

Shoe designs and QR codes had been printed onto vinyl graphics to allow window shoppers to instantly add shoes to their basket on their smartphone, meaning that Shoebaloo could still capture those last-minute impulse purchases.

If you’re tempted to try something similar, check out our window vinyl product range today.
As an extra bonus, get 10% off your window vinyl purchase until 26th February.