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Alfresco Eventing

Promote your business ‘alfresco’ this spring

Being outside makes us feel good. It boosts our mood and reduces stress levels. Fresh air raises oxygen levels in the brain. That increases serotonin, the feel-good hormone. So why not make the most of nature’s help to do a bit of business this spring?

Take your trade wholly outside. Or extend your existing premises with an outdoor section. Capture more passing traffic, or simply get your brand out and about. Whatever your goal, we’ve got a load of outdoor marketing ideas to help you.

 

For TRADING OUTDOORS

Take your trade outside easily with these outdoor event solutions.

GAZEBOS

from £358

Set up your own outdoor store with a freestanding, waterproof Gazebo. They’re always a hit at pop-up events and maker’s markets.

CAFÉ BARRIERS

from £229

Section off an area for VIP’s or define a table service zone with Café Barriers. Link two or more together to define a larger space.

FLAGS

from £91

Announce your location, advertise your products, or simply decorate the space around you with an array of fluttering Flags.

For OUTDOOR MESSAGES

Ensure people know where to find you with clear signage.

WINDOW STICKERS

from £39.90

Use your biggest canvas. Window Stickers can be used to display messages to people outside, even when your premises are closed.

POP OUT BANNERS

from £198

Quick to put up, and hard to miss. Pop Out Banners can be secured to a grassy surface and display a different message on each side.

TRAY SIGNS

from £111.15

Let customers know they’re heading the right way with branded Tray Signs. Available in a range of sizes to suit your space.

For OUTDOOR PROMOTIONS

Create a celebratory atmosphere outside with these novel ideas.

BUNTING

from £43 for 10m

Make sure your brand is visible everywhere your customers go at your outdoor event with colourful personalised Bunting.

BALLOONS

from 10p each

Nothing says ‘event’ quite like a collection of bright Balloons matched to your branding and emblazoned with your logo.

UMBRELLAS

from £20.97

If it’s raining, allow guests use your customised Umbrellas for shelter. They’ll stay dry, and your brand will get a bit of free exposure.

NEW! Cold Weather Gear

Keeping cosy whilst WFH

As midwinter approaches and the temperature drops even lower, many of us will be hunkered around our desks trying to get warm. In addition to the tried and tested methods of hot water bottles and blankets, we’ve introduced some new Fünkicomfi pieces that will do the trick.

The price of each garment includes the embroidery of your logo in one location. What better way to stay warm and on-brand on those Zoom calls?

Check out the new swag below…

REGATTA JACKET

from £80

This jacket from Regatta features thermo-guard 80gsm body insulation. Basically, an all day duvet for your upper body. Available in ‘goes with everything’ black or smart navy.

1/4 ZIP SWEATER

from £46

It can get chilly when you’re sat at a desk all day. This 1/4 zip sweater can be layered over a shirt or long-sleeve tshirt for all day warmth. Available in black, charcoal or navy.

SWEATSHIRT

from £23

If your business has more of a relaxed vibe, these unisex sweatshirts would be a great way to unite your team across video calls. Choose from 40+ colours to match your brand.

Game Face

GET YOUR
GAME FACE ON

£500 of marketing to be won every week

Win £500 of marketing

We’re giving away £500 of marketing each week during January and February to help a few lucky readers realise their new year #GameFacePledge.

For your chance to win, simply post a photo on social media of you with our tiger mask flyer, and share your marketing resolution for 2022.

For full details, terms and conditions, vist our Game Face page.

 

Christmas Gifting

Christmas Gifting

Say “thanks” to your best customers, and spread some festive cheer.

Everyone likes to be acknowledged. A simple nod of the head, a wave, a package in the post, it all counts. This year, let your clients know how much you’ve appreciated their support by sending them a thoughtful card, gift or branded promo item.

Top branding ideas for the festive season

Foil Christmas Cards

Nothing says festive quite like a glittering foil Christmas Card! Order before 31.12.21 and get 10% OFF.

250 from £380.00 £423

Silk Wallplanners

Keep clients thinking about your brand all year round, by gifting a useful year-long Wallplanner.

250 from £147.60

Fast&Few Cards

Order branded Christmas Cards from just 25 copies. Ideal for smaller, start up businesses.

25 from £46.80

Keyrings

Get your brand out there. Print it on a handy keyring and it will travel everywhere with your customers.

From 61p each

Curvy Pens

Your brand will literally be at your customer’s fingertips when they’re printed on these pens.

From 23p each

Mousemats

Saving desks and dining tables up and down the land with their full color protection.

From £4.22 each

Printing Playbook

Printing Playbook

Sometimes too much choice is daunting.

That’s why our Printing Playbook features just a trio of options on each page. We’ve hand-picked something ‘Favourite’, ‘Fancy’ and ‘Fabulous’ to whet your appetite. But the truth is, we have thousands of sizes, styles and finishes to choose from. So if you’re looking for something you don’t see – just ask!

Choose something Fabulous

There are a number of special offers on selected ‘Fabulous’ products sprinkled throughout the Printing Playbook. Here’s a sneak peek at what’s on offer. Browse the Playbook to discover them all. Be quick. All offers will disappear at midnight on 31/12/2021.

10% off Opuleaf Luxe Business Cards

For the ultimate in business card chic, choose copper, gold or silver foil highlights to add dazzling shine.

250 from £160.00 £178.20

10% off Shaped Promo Flyers

Add a simple shape to your flyers to make them instantly different and engaging to those who receive them.

250 from £74.00 £82.80

SAVE on all A5 Fat Folders

These neat folders are great to use as delegate wallets or information packs as they hold up to 2cm of paper.

250 from £160.00 £178.20

Spectacular Spaces

 It’s never been easier to create Spectacular Spaces.

It’s time to make your workspace more productive.
Create an engaging environment for your customers to visit, and for your team to work in. New research shows employees work quicker in an enriched environment. They’re happier and have fewer health complaints.

You’ll be surprised at just how much of your space can be branded.

Ready to revamp your workspace?

Browse our new ‘Spectacular Spaces’ guide for inspiration.

6 business boosting ways to use a gazebo

Branded gazebos are really versatile.
Here are 6 gazebo-inspired ideas to help your business grow.

1. POP UP SHOP

Sell your products or produce from underneath a branded shop front at markets, fêtes and fairs. A printed gazebo can act as an extension of your usual business premises to help you reach a wider audience.

2. EVENT TENT

Sponsor a water station at a local sporting event. A branded gazebo could get your brand noticed by potentially thousands of new people. Add new gazebo walls depending on the event, or mix and match existing walls.

3. MOBILE PRIVACY

Take professional personal services like massage and therapy sessions on the road. Gazebos with full height walls offer privacy when you’re away from your permanent salon or studio environment.

4. EXPO STAND

Book a space-only place at a trade show or exhibition and use a printed gazebo as your branded stand. It works out cheaper than having a stand built, and events like this are a great way to make connections.

5. PHOTO BOOTH

Get an impressive scene – like a famous landmark or viewpoint – printed onto a gazebo wall to create a fun photo backdrop for selfies. It’s a novel way to boost social media engagement in the workplace or at events.

6. GO ALFRESCO

If you own a restaurant, bar or café, a gazebo can provide extra serving space and increases the number of customers you can cater for. Try accessorising with festoon lighting for an enchanting atmosphere.

Want a branded gazebo for your business?

We’ve got a huge range of gazebo frames and accessories like flags, walls and weights to help you configre the perfect gazebo for your business. Start today.

Summer Eventing

Use our business checklist to help you plan
a splendid summer event.

Planning a business summer event can feel daunting. But events are a great way to raise the profile of your business in your local area, to make connections, and to boost sales. Follow our simple checklist below to make sure you’ve got everything in place to ensure your event is a resounding success.

1. Make it memorable

Advertise your event with the most memorable form of marketing – print. These postcards have a summery feel and have a glossy biodegradable laminate on the front.

2. Always be mindful

Help your guests to feel safe with the right social distancing devices. Branded masks, sanitising stations, printed messages and signs are all part of our Covid-19 range.

3. Look
credible

Make sure you look the business at your event with low cost durable signage, indoors and out. Get custom sized panels cut to shape or choose from a range of sizes.

4. Feel eventful

Make your business event look and feel like a true celebration with colourful, fluttering flags. Arrange them together in groups of three, four or five for maximum impact.

5. Think spacial

Help social distancing by dividing areas with café barriers. Print markers like ‘Entrance’ or ‘This Way’ to help with navigation. Remember to brand them with your logo too.

6. Be relaxed

Ensure your guests have somewhere comfortable to sit so they’ll hang around for longer. Personalised deckchairs will bring a summer vibe to your event and they look cool.

7. Be bookable

Ask us to create a simple website or landing page to help promote your product or summer event. You could then direct guests to register for tickets or sign up to a webinar to collect details and attract bookings.

Add guides, pictures and videos to generate anticipation, or provide useful relevant content.

You could even use the platform to post content related to the event or add messages, reviews and a follow-up call-to-action.

6 things you should know about direct mail

6 things you should know about direct mail.

1. It’s collectable

86% of people like keeping catalogues and referring to them. This doesn’t just apply to hoarding Harolds. Catalogues and booklets are a fantastic way to display a range of products like jewellery, beauty, food, clothes, gifts and homewear. Deliver them to residential addresses where they’ll be kept on the coffee table ready to be browsed when the time is right.

2. It’s persistent.

45% of mail stays in the home for over 4 weeks. Whether that’s because Karen is not so hot on her recycling, or she just really liked the font, it’s not clear. But it makes sense that a beautifully designed, eye-catching piece of mail will likely end up displayed on a fridge or up on a mantlepiece for a month or so, no matter who’s it’s from.

3. It increases credibility.

70% of people said mail, rather than email, makes them feel valued and gives them a better impression of the company that sent it. Putting together a nice piece of direct mail takes time and effort. If you’re taking that much care over your mail, people will assume you’re serious about looking after your customers too.

4. It’s engaging.

Mail will be read and re-read over 4 times on average. Make sure your message is on point. The chances are it will be read more than once. You have a captive audience at home. Distractions are welcome. Especially when you’re out of loo roll again and you’re waiting for Janice to return from the supermarket.

5. It’s a trigger.

41% of UK adults searched for more information about a company online as a result of receiving mail in the last 12 months. Unless you’re spending a fortune on Google adverts, it’s unlikely that many customers will come across your website by accident. Use direct mail to help drive traffic to your website and capture new leads with a simple leaflet drop.

6. It’s effective.

25% of UK adults bought something, made a payment or sent a donation as a result of receiving mail. That’s 1 in 4 people taking direct action after getting a piece of direct mail. If that was your mailing. What would that mean for your business?

Direct mail can take many forms. From booklets, newspapers, postcards to leaflets and branded envelopes, the choice can be overwhelming. But we can help. Talk to your local printing.com studio about how to best use direct mail as part of your next marketing campaign today.

 

Sources: Touchpoints 2019: SuperHub Database – ©IPA 2019 | Kantar TNS 2017, Mail in Uncertain Times | JICMAIL Item Data Q2 ’17 to Q3 ’19 and Q4 ‘19 | Royal Mail MarketReach, Neuro Insight, 2018 | DMA 2019

Become Famous Locally – back to business

BACK TO BUSINESS

Buying habits have changed. People are behaving differently. Folk are making different choices on who they do business with. This means new opportunities on your doorstep. The pandemic has made communities come together. People are staying nearby. Supporting their town – and each other – by placing their business locally.

‘Support local’ is the new mantra. And now it’s up to you. Deliver what they need. Serve them well, repay new-found loyalty. To bring in new customers and keep them coming back for more. We’re calling on all neighbourhood businesses.

From shopkeepers to makers, professional services and the trade. Now is the time to stand up tall and be counted. Take action, demand attention, shine a light on your brand. Be the talk of the town and become famous locally.

TOP IDEAS FOR SPRING

2 x 2m GAZEBO

Weather-proof your outdoor spaces. Available in 4 sizes with a choice of wall and flag accessories.

CAFE BARRIERS

Section off seating areas or direct footfall. Use one, or link multiple ones together for a longer barrier.

DECKCHAIRS

Create a comfy outdoor seating area with a collection of deckchairs. Choose between regular or giant!

PARASOLS

Be prepared for both rain and shine. Choose from 3 styles, fully printed in colour with your branding.

FLAGS

Announce to every passer-by that you’re open again for business with a collectoin of colourful flags.

SIGNS

Improve kerb appeal by sprucing up your pavement. Announce you’re open or indicate where to park.

GET THE LOOK BOOK

Browse our 52 page ‘Become Famous Locally’ Look Book for ideas on how to make your business the place to go this spring.

Discover products to help utilise your outdoor spaces, branded workwear and a collection of custom gifts and giveaways to ensure your business stays front of mind.