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7 marketing tips

7 marketing tips

Summer Lovin'

You’re busy rushing around making money and providing the best possible service you can to your customers. You know you should be doing some marketing, but you simply don’t have the time, the money, or the inclination so it gets pushed off the to-do list!

Here are 7 things you can do right now to raise your profile and market your business:

Give your stuff away now and again

Enable people to sample what you sell or your service for free. ‘Free’ gets talked about, and in the longer term generates customers. Share your IP (intellectual property) and you’ll win favour.

Get busy with Print
Get busy with Print

Attend networking events

Attend networking events in your community to make yourself one of the first people that come to mind when anyone looks for an expert in your field. Need collateral? We can help with that.

Be Helpful

Take time to be helpful and give of your time. Sometimes it feels painful, but you’ll find that customers love the experience. We offer a free marketing review over a coffee for local businesses – fancy a coffee and a catch-up?

Get busy with Print
Get busy with Print

Volunteer

Volunteer your time and expertise within your community – it gets you known and pays back quickly. Remember you only get out of life what you put in.

Communicate

Take time to communicate with your customers – by phone, by email, by mail and in person. It keeps you top of mind. If you see something that reminds you of them, then send an email telling them. If you want to say thanks – take the time to send a Thank You card.

Get busy with Print
Get busy with Print

Support a cause

Your customers will appreciate that you are about more than making money, and they will recognise that by investing in your brand they are doing greater good.

Create a cool giveaway

When thinking about what your company will give away make sure it’s something they won’t want to throw away or easily lose in their desk or bag. There’s loads of choice out there, so consider what is right for your business. It might be as simple as a magnet, or a notepad. Whatever it is, make it yours. Own it and give it as often as possible.

Get busy with Print

In other news…

Get Busy

Get Busy

Summer Lovin'

Back to school, back to business… Are you ready to get busy?

We all need to be where our customers are. That’s online and offline. It’s at exhibitions and events. It’s selling via ecommerce and persuading, face-to-face.
The best businesses use a combination of print, display and digital to touch customers in different ways. Now’s the time to get ready and grab your share. Stack the odds in your favour and let’s get busy!

Get busy with Print

It’s not only what you say, it’s how you look when you say it. If your business needs a brand refresh or details have changed and you need to update your marketing material, get in touch, we have a huge range of print solutions to help you set yourself apart from your competitors.

Get busy with Promo

Don’t forget your customers! In the pursuit of new business, it’s easy to forget our loyal customers and the power they have with referring to business. Send a postcard and say thanks, reward with loyalty and remind them with an appointment card!

Get busy with Promo

It’s expo season. Are you exhibiting? There are tonnes of events, large and small happening in the next few months. Expos are the perfect way to meet new clients face-to-face.

Get busy with Promo
Starmarque Business Cards

Is your website ready for the year ahead?
There’s still time! We can get you going with an ecommerce web shop for a lot less than you might think. Take payments, sell stuff online. Get a full back office to manage orders, send confirmations and print shipping labels. Tell us what you’d like. We’ll help you get ready to get busy.

Have a Question?

Get in touch with your closest Studio

Our studios are more than ready to lend a helping hand. Feel free to give them a bell or pop into your closest studio to have a chat with how we can help your business stand out.

In other news…

Summer Lovin’

Summer Lovin’

Summer Lovin'

Get ready to turn up the heat on your marketing game with our sizzling collection of customer favourites.

Just like ice-cream, sometimes too much choice is daunting. So we’ve picked out a much-loved item from a range of popular categories. Mix and match your choice of best-sellers to position your brand and attract customers.
Don’t see what you’re looking for? Stick on your shades and head over here to explore a dazzling range with instant online prices. Ready to make your business shine brighter?
Let’s dive in…

Starmarque Finishing

The No.1 Favourite finishing… Starmarque

It’s not just magpies that love shiny things – we’re all attracted to them, they never fail to grab our attention. Increase your chances of getting noticed by adding glossy highlights to your marketing material.

Starmarque Business Cards

StarMARQUE BUSINESS CARDS

Say you’re sophisticated without saying you’re sophisticated… These favourites feature a delectably matt finish and an eye-catching Spot UV finish.

Corporate Letterheads

CORPORATE LETTERHEADS

Embrace the power of posted letters – recipients will feel more valued. This no. 1 best seller won’t go unnoticed.

Gloss Leaflets

GLOSS LEAFLETS

Leaflets are so versatile, it’s no surprise so many of our customers find them an essential part of their marketing, leaflets not only look great, they are incredibly low cost.

Starmarque Rack Cards

STARMARQUE RACK CARDS

Rack cards are a versatile product and can be used for more than just display brochures. Rack cards can also be used for Price Lists, Gift Vouchers, Food Menus, Invitations, Postcards, Promotions, Events, Accommodation, Attractions and Specials.

Books

BUILD YOUR OWN BOOK

If you have a lot to share, books are ideal! With different printing options to suit your needs, sizes, and papers; Whether you need a book for writing, reading, learning or something else entirely, we have a solution for you.

Starmarque Presentation Folders

STARMARQUE PRESENTATION FOLDERS

First impressions count, right? Do you frequently send quotes, estimates, tenders or proposals? If you could increase the odds of winning, what’s that worth? From only bucks per folder, you can seriously improve how your business is perceived.

Fabric Wall

FABRIC DISPLAY WALL

A large impactful backdrop that can be used over and over again. Our clients favour the Straight Fabric Wall above all others.

Pop Up Marquees

POP UP MARQUEES

Utilise your outdoor space and provide shade with a custom printed pop up marquee. They make ideal pop up shops, market stalls and hospitality areas.

Banner & Stand

BANNER & STAND

Banners are a great way to promote your message. They’re ultra portable and incredibly light. Ideal for retail signage, conferences, exhibitions and meetings.

Have a Question?

Get in touch with your closest Studio

Our studios are more than ready to lend a helping hand. Feel free to give them a bell or pop into your closest studio to have a chat with how we can help your business stand out.

In other news…

Festive Gifting

Festive Gifting

Festive Gifting

Make your customers feel valued this season

It’s beginning to look a lot like Christmas – are you ready?

Your business simply wouldn’t work without your client base, so how are you saying “thank you” to them for their business?
From Christmas cards and calendars, to wall planners and corporate gifts.
Speak to your local Printing.com for more personalised corporate Christmas gift ideas to make the most of the festive period!

Christmas Cards

Christmas Cards

A little thank you, it’s priceless. The joyful moment they realise you’ve thought of them. They say giver’s gain, and we have an abundance of cards suit all budgets.

Calendars

Calendars

With our range of calendars for you to choose from – DL Desktop calendars to A3 wall hanging calendars. We’re sure you’ll find the best one to mark your year.

Wall Planners

Wall Planners

Wall Planners are very useful. They’re something people would usually buy from a stationery supplier. Give them as a gift and make your brand shine in their face for the whole year.

Other inspiring gift ideas….

Diaries & NotebooksCheese boardsPhoto canvasMouse padsBagsDrink bottlesMugsRecipe booksPens and much more… The options are endless!

Get in touch with us, we’d love to help you with your Christmas gift ideas!

Have a Question?

Get in touch with your closest Studio

Our studios are more than ready to help. Feel free to give them a bell or pop into your closest studio to have a chat with how we can help your business stand out this Christmas.

In other news…

Make a Date

Make a Date

Its never too early to get prepared for next year with our personalised calendars and wall planners.

It’s never too late to get prepared!

There’s no time like the present to start thinking about the future!

We can all be a little forgetful sometimes. Missed a meeting? Forgot a family gathering? Drew a blank on a birthday?
It’s time to find the perfect calendar solution so you can keep track of your busy life!

Wiro Calendars

Bound at the top and super easy to flip to the next month!

Wallplanner

Wall Planners

Gift them to your customers and remind them each day of you!

12 Month Calendars

Your traditional hanging calendar.

Desktop Calendar

Perfect for a splash of colour on your desk.

We have templates available with next years dates already entered, so just ask or let us design your calendar for you!

Need images? We have access to a large library of images, available for purchase.

Are you after something a little different?

Want to stand out with a bigger calendar, or need more ideas? Talk to us; we can help you with your calendar dreams, whether you are gifting them to clients or selling them as artwork, or for charity.

Get in touch with one of our studios who will help with the calendar requirements!

Have a Question?

Get in touch with your closest Studio

Our studios are more than ready to lend a helping hand. Feel free to give them a bell or pop into your closest studio to have a chat with how we can help your business stand out.

In other news…

Are you on the lookout for more customers?

Are you on the lookout for more customers?

Are you on the lookout for more customers?
6 TIPS TO HELP YOUR BRAND STAND OUT…
SECRET ONE

Eat, sleep, sell, repeat

Repetition, repetition, repetition. 

Plenty of research shows people need to see your marketing message several times, in different ways, before they buy. If a customer says no, is it game over? Be honest, do you give up after your first knock back? Many business people do. But that’s a mistake. Dust yourself off. And get back on the horse. You’ve probably seen the stats below on LinkedIn or Twitter? They claim it takes between 5 and 12 contacts before the vast majority of sales are made. Maybe it’s made up, who knows. But think about it. How many times do you speak to your clients? It’s rare that a sale happens on the first few contacts. This secret cheat is simple. Just keep going. The more times you reach a client, the more chance of making the sale. Better to contact 1,000 prospects 5 times than 5,000 just once. So does that mean you keep calling people day after day asking “ready to buy yet?” Maybe that could work for some. But for most, it means using different methods. Let us plan a campaign for you which has 5 or more contact steps. These could be a brochure to warm them up, followed by an email with an invitation to meet. Next week could be a promo postcard with a focus on an individual product or service. Then a call. That’s four. Then how about a voucher booklet of special deals, backed up by some social media posts?

When sales are made
Secret two

Ditch the clichÉ

Flick through your industry’s trade magazine. We bet you’ll find at least one cheetah or sports car, sprinkled in amongst pics of people shaking hands or looking like they’re having the BEST MEETING EVER. Don’t be like them. If you want to stand out, quit looking like everyone else. Using professional photography costs less than you think. Or cheat. Mash-up stock photos. Use them out of context. You can sign into your account and choose ‘stock images’ to browse our selection. Let’s work up a campaign which makes you memorable.

Secret three

use fonts properly

The typeface you use says much about your business. Your font choices determine whether you look old-fashioned or hip. Trustworthy or exciting. Traditional or fun. Safe or outrageous. Don’t use too many fonts. That looks amateur. Cheat. Get a professional look by sticking to a couple, and use them in different weights.

Secret four

Every Business Needs New Customers

Oh, to just stand still! Every business needs to find more customers. Of course, it’s important to nurture existing relationships and look after the customers you have. It’s true that selling to existing clients is cheaper than finding new ones. But, clients leave. They move away. People retire. It’s natural. Business is like a leaky bucket. If you’re not topping up the water, at some point the water disappears.

Secret five

Stop swinging

Is your marketing like a swinging pendulum? Nothing, then lots. Nothing, then lots? Don’t worry, we’ve all been guilty of this. Do a bit of marketing. Then it gets busy. So we stop and focus on doing work. Then that’s done. Then it’s quiet. So we start marketing again. But it takes a little while to get things in motion. And then we’re busy again. So we stop. Boom to bust, feast to famine, extremes are never helpful. Best to do a little bit each week. Work out what you’re going to do over the next couple of months, then stick to it. Being consistent is important. Better to do a little bit, often. A dripping tap of marketing.

Secret six

GET YOUR MESSAGE OUT WITH PRINT

Leaflets are a handy way to get attention. If you have a simple message, DL is the perfect size, the same size as one of these panels! Print double-sided and use the front to grab attention, then the back for detail and your ‘call to action’. When you’ve got more to say, it makes sense to spread your message out. Folded leaflets are easier for people to digest and if you’re posting out your leaflets, stick to something which folds to DL. Did you know, the actual material your brochure is printed on makes a difference to how you are perceived? Check this handy guide to see what your choice says about you…

Have a Question?

Get in touch with your closest Studio

Our studios are more than ready to lend a helping hand. Feel free to give them a bell or pop into your closest studio to have a chat with how we can help your business stand out.

In other news…

Are you on the lookout for more customers?

Are you on the lookout for more customers?

We all know there are moments in business where there are lulls and it can become super quiet. There are many ways to get your brand out there and get new customers, read on below to find some tips on how to get more customers.