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Defining a Brand

So what is branding? Historically branding was used by cattle ranchers to identify their animals, however, it changed in the 1880s when branding started being used to differentiate goods from their competition.

Today, The Dictionary of Brand defines a brand as “a person’s perception of a product, service, experience, or organisation.”

As we now know a brand can mean different things to different people so we have to get this right to ensure engagement and loyalty as successful brands work on reaching a variety of different customers.

Your brand has to reflect what you do and create an impression of your business personality and reflect where you sit in the market. This overall feel will need to be used in the logo, slogan, business cards and pretty much all marketing material including your online presence.

Brands can be unique to each individual so this can change depending who interacts with your brand however you can market to a certain consumer group but remember that you need to build trust and loyalty with all potential customers and smart brands reach different customer groups while creating individual relationships.

So how do we start? One of the first steps is to come up with a business name and logo, both of these things need to represent your business and stand out in the crowd!

The logo needs to be eye-catching and memorable, often a simple design works best. The design will also need to adaptable so it can be used in a variety of situations. A good place to start with creating a logo is to research what you like and why you like it and from here start to sketch some of your own logo ideas to get a feel on how they feel.

If you are wanting to create or change your brand get in touch with one of our local printing.com studios and they can help you with this.

Tips on How to Make Yourself Stand out on Instagram

Apparently, there are over 500,000 active influencers on Instagram. Among this group, these influencers can range from a following between 15,000 to 100,000 followers. But how do you make yourself stand out from these influencers and businesses that are flooding the social media market?

Here is 5 tips on how to make you business stand out…

  1. Try getting onto Instagram’s Explore Page. The explore page has an estimate of 200 million visitors each day! That’s a lot of people viewing content. The explore page is a great way for you to be seen not by just your followers but also new non-followers.
  2. Use video and motion! Post videos and if you like to use Instagram stories add stickers, Gifs etc. to create more dynamic and visually pleasing content.
  3. Is your account set up for business? If not we highly recommend it. This is useful because you will then have access into the insights and analytics of your posts. Analytics is helpful because you can check out what hashtags are working for you, and what content your sharing is working with your audience.
  4. Find your best posting times. This will increase your audience engagement in general, but also with great content it will boost your chances of getting onto the explore page on Instagram so that other users can engage as well.
  5. Last and final tip we have is to tag and mention other relevant brands. Have you collaborated or worked with someone else or another brand? If so share this news because you can both benefit from each other, and it is also a greet way to create a great working relationship.

Hopefully these tips are some food for thought for you and that you can utilise them within your business!

Get More Leads by Pimping up Your Google Business Page

72% of people who conduct a local search will visit a store within 8km

There has been a 900% growth in ‘near me tonight/today’ searches in the past 2 years. 97% of consumers say reviews influence their buying decision. Your Google Business page is an important part of our online strategy. Arguably a more important part of your online strategy than Facebook or Instagram. We recommend putting studio time into your local social media strategy and GMB pages should be included. You should all have a Google Business page by now and have the ability to edit it. If not – here is a great video explaining how to claim your business – https://www.youtube.com/watch?v=UdCZMWkYDJQ. These business pages are most important for local searches and are tailored for people searching for your business services in your local area.
The more you add to your page, the better Google understands what you offer in order to put in front of more people searching for your services.

So what do you need on your page?
At the very least you need –

  • business name
  • address
  • phone number
  • hours of operation
  • business category
  • web address (check your link!)

What can you do to pimp up your page?

  • add an in-depth description of your business
  • upload better images of your team, studio and products
  • encourage reviews and respond to them
  • did you know you can add posts for products, events and offers!?
  • upload videos

By doing the above, you can move your listing result further up the list, and get noticed by more people.

The 4 P’s of Marketing

The 4 P’s of Marketing

Marketing in its simplest meaning can be described as ‘putting the right product in the right place, at the right price, at the right time.’ The 4Ps of marketing is a great place to start looking at your product and how to evaluate how to market this to your target audience.

Product:

A product is an item that satisfies the consumer’s needs or wants and can be tangible (goods) or intangible (services, ideas or experiences). A product has to meet a customers demand and solves a problem. Benefits and features should be understood to help with its unique selling proposition.

Price:

The price refers to the actual amount a customer pays for a product and is the only variable that has implications for revenue. How a product is priced will affect how it sells so you also have to consider the customers perceived. If you price higher or lower than the perceived value then the product may not sell.

Promotion:

Promotion refers to marketing communications could include a variety of elements that could include advertising, direct marketing, sales promotions, offers or even public relations. Whatever technique is used it has to be suitable for the product, the price and the target market.

Place:

Place refers to providing customer access to the product. This should be convenient and distribution is the main element of this. The main channel of placement has to be the most suitable, so the product gets to the customer.

The Value of Social Media for your Business

The Value of Social Media for your Business

The Value of Social Media for your Business

We know running your own business takes up a lot of time and energy and that social media is just another thing on your plate to deal with.

In today’s world, social media plays a really big role in how businesses interact with their customers, potential customers and even your bottom line! Potential customers are more likely to buy from you by posting and creating an engaging dialogue on social media. Look at the image below of how more likely a customer is going to buy from you if they follow you on social media.

Retrieved from https://sproutsocial.com/insights/topics/social-media-for-small-business/

Keeping and finding customers is always going to be a big task. Creating engaging content and building relationships with customers is also an important role in social media.

Missed opportunities and unsatisfactory customer experience could create some awful press for your business. Often these types of experiences don’t come out of the woodwork until it is too late, and if the problem gets to social media it can spread like there’s no tomorrow. So keeping on top of your social media and being engaging with your customers is a great way to help and prevent your business to not earning an unfair rep for itself.

How can you get social media users to purchase or get in touch with you, you may ask? Well here are some helpful tips…

Offer Promotions. Be responsive, if someone gets in contact on social media don’t ignore them talk and have a chat.

Share some creative visuals, generally, people love to see stuff and social media is all about sharing images.

Provide behind the scene looks into your business, people love to know what’s happening and how things work so show them.

Share exclusive content, who doesn’t love a deal that only certain people know about, also it is a great way to drive customers to other social platforms your on.

And last, be funny! Everyone loves a little giggle, have you found something online that’s funny, share it with others so their day can be brightened by either a funny Gif or video.