As we start to come out of the winter months we look forward to every bit of warmth we can get with these cold but crisp days. With this in mind, our August colour inspiration palette starts to introduce warm hues with the hope that spring is just around the corner.
All our swatches come with CMYK colour values. If you see one
you like and would love to incorporate into your brand refresh or next project,
make sure to head into your local PDC studio with the colour value and we will
create something amazing together.
The beautiful image is just one of the millions of stock images available to use in your next project!
Winter has arrived in New Zealand the shorter days, wintery chill, and morning frost will become a regular occurrence.
BUT… not need to fret as we have come to the rescue to give you some colour inspiration that is inspired by the 3 months of the year that we call winter.
Our first colour inspiration is tones of purple, a perfect winter colour, with a pop of green.
Our second inspiration came from the beautiful colours that you get from a winter sunset. Nothing beats a beautiful sunset in winter, just look at the gradients in the sky!
Our final inspiration came from the unusual bright colours that you can see in winter, for example these beautiful Maple Trees during the winter in New York, anyone keen to go to New York during the winter? I know I am!
Asymmetry is the absence of symmetry and is something we see commonly in nature everywhere, check out the branches of trees and the shapes made by water. In design this can be something that is off-centre or miss matched elements, but not unbalanced, yes you can create interesting design outside of a grid.
As one of the design trends for 2019 we are starting to see designs that move away from the grid based designed that was happening over the past few years and seeing products and designs that feel more alive and free. Using this method to create tension as things can feel unbalanced so it needs to be done right.
This can be difficult as elements of the design may start to become more complex and to create a more cohesive work this still needs to feel balanced, and harmonious which is why it can be easier to go with symmetrical layouts, but if you can master this, you will find you feel more free when creating your master piece.
If tying this out, you can still mix these concepts but still remember the use of space to isolate elements, the sense of movement and direction, adding colour as a focus, and using a grid to help with scale and balance and to organise your space.
You don’t have to be a graphic designer to make things look amazing, follow these 5 tips to get you started…
but don’t panic if it all seems too much, we have a huge team of creative designers that can get your next project looking amazing!
1. Have a plan. Before you start, have a goal, make sure you know what you want your marketing material to say, keep the message clear and keep it simple – stick to the plan!
2. Make a mood board – This will help you to find a common colour palette or theme that can then be applied to a project to bring cohesion. Use different tones of the same colour for consistency by adjusting brightness for contrast.
3. Fonts – Pick 2 fonts, one for your headings and one for your body text, choose fonts that complement each other, and that are in line with your brand.
4. White Space – Don’t be afraid of space. Make sure each of your elements have room to breathe. The elements (photos, text and logos) can end up competing against each other when you try to fill the entire space.
5.Fresh eyes. Recharge your batteries and take a break. Come back and have another look later with fresh eyes.
Created by the team at printing.com Rangiora
Your local PDC studio is full of awesome creative experts who’d love to chat. For more advice and ideas, get in touch below…
How your workplace is designed has a huge impact on your mood, performance and productivity.
Whether your office is at home or at work consider these 3 tips to improve your working environment for your self, and your team!
1. Have a space for every occasion… depending on the nature of your business, your work space may need to cater for several scenarios. If you can, it’s great to create areas for different times and tasks, eg. Have a quiet zone for focused and concentrated tasks, as well as a team area where you can collaborate and be creative. It may also be important to have a private and confidential working space too…think about what is most important for you and your team and come up with a plan to best use the space you have.
2. Where possible have some natural light and live plants. Many studies over time have revealed that adding indoor plants improves your health, happiness and productivity in the workplace. Natural light also promotes performance!
3. Make it Personal – photos, dream boards. Having a space for people to express themselves at work, and a space for them to share and display what they love is important and increases the sense of belonging and promotes loyalty within the team
Welcome to 2019! The start of the year is always full of exciting plans, goals and ideas for the future. One thing that really excites us at printing.com is taking a look at what trends will be shaping the design world in the new year! We’ve been doing our research, talking to our people, and here are 3 trends that we are most looking forward to seeing this year.
1) Bold Typography and Experimental Layouts
This was a trend that started emerging last year and is set to grow more and more. Designers are experimenting with the limits of type and legibility as well as creating unexpected and unique layouts that challenge and thrill the viewer. A quick google search for “experimental type” brings up many modern examples of how this is used. Putting a whole lot of creative thought into how designers lay up their work can create incredible hierarchies of information and design that catches the eye – and keeps it there.
2) Floating Elements
Something we’ve noticed at PDC that we think is truly VERY cool is the addition of floating elements to many designs. For a few years now we have had the “Flat Lay” trend (thanks largely to instagram!) however many creatives are now moving away from this 2d format and experimenting with borderline surrealism in how they present their work.
3) Colour and more colour
Big, bold colour has made a comeback in the last few years. And we’re looking at more of this for 2019 – stand out colours, particularly against dark backgrounds where they really make an impact. There are few things that will draw your eye to a message like a bold and inviting colour!
Curious about these trends and how they could be worked into your branding this year? Make sure you get in touch with your local studio today because we would love to chat to you about your ideas.