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Colour Inspiration – August 2019

As we start to come out of the winter months we look forward to every bit of warmth we can get with these cold but crisp days. With this in mind, our August colour inspiration palette starts to introduce warm hues with the hope that spring is just around the corner.

All our swatches come with CMYK colour values. If you see one you like and would love to incorporate into your brand refresh or next project, make sure to head into your local PDC studio with the colour value and we will create something amazing together.

The beautiful image is just one of the millions of stock images available to use in your next project!

Defining a Brand

So what is branding? Historically branding was used by cattle ranchers to identify their animals, however, it changed in the 1880s when branding started being used to differentiate goods from their competition.

Today, The Dictionary of Brand defines a brand as “a person’s perception of a product, service, experience, or organisation.”

As we now know a brand can mean different things to different people so we have to get this right to ensure engagement and loyalty as successful brands work on reaching a variety of different customers.

Your brand has to reflect what you do and create an impression of your business personality and reflect where you sit in the market. This overall feel will need to be used in the logo, slogan, business cards and pretty much all marketing material including your online presence.

Brands can be unique to each individual so this can change depending who interacts with your brand however you can market to a certain consumer group but remember that you need to build trust and loyalty with all potential customers and smart brands reach different customer groups while creating individual relationships.

So how do we start? One of the first steps is to come up with a business name and logo, both of these things need to represent your business and stand out in the crowd!

The logo needs to be eye-catching and memorable, often a simple design works best. The design will also need to adaptable so it can be used in a variety of situations. A good place to start with creating a logo is to research what you like and why you like it and from here start to sketch some of your own logo ideas to get a feel on how they feel.

If you are wanting to create or change your brand get in touch with one of our local printing.com studios and they can help you with this.

 

The 4 P’s of Marketing

The 4 P’s of Marketing

Marketing in its simplest meaning can be described as ‘putting the right product in the right place, at the right price, at the right time.’ The 4Ps of marketing is a great place to start looking at your product and how to evaluate how to market this to your target audience.

Product:

A product is an item that satisfies the consumer’s needs or wants and can be tangible (goods) or intangible (services, ideas or experiences). A product has to meet a customers demand and solves a problem. Benefits and features should be understood to help with its unique selling proposition.

Price:

The price refers to the actual amount a customer pays for a product and is the only variable that has implications for revenue. How a product is priced will affect how it sells so you also have to consider the customers perceived. If you price higher or lower than the perceived value then the product may not sell.

Promotion:

Promotion refers to marketing communications could include a variety of elements that could include advertising, direct marketing, sales promotions, offers or even public relations. Whatever technique is used it has to be suitable for the product, the price and the target market.

Place:

Place refers to providing customer access to the product. This should be convenient and distribution is the main element of this. The main channel of placement has to be the most suitable, so the product gets to the customer.

Try Asymmetrical Layouts

Try Asymmetrical Layouts

Try Asymmetrical Layouts

Asymmetry is the absence of symmetry and is something we see commonly in nature everywhere, check out the branches of trees and the shapes made by water. In design this can be something that is off-centre or miss matched elements, but not unbalanced, yes you can create interesting design outside of a grid.

As one of the design trends for 2019 we are starting to see designs that move away from the grid based designed that was happening over the past few years and seeing products and designs that feel more alive and free. Using this method to create tension as things can feel unbalanced so it needs to be done right.

This can be difficult as elements of the design may start to become more complex and to create a more cohesive work this still needs to feel balanced, and harmonious which is why it can be easier to go with symmetrical layouts, but if you can master this, you will find you feel more free when creating your master piece.

If tying this out, you can still mix these concepts but still remember the use of space to isolate elements, the sense of movement and direction, adding colour as a focus, and using a grid to help with scale and balance and to organise your space.