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The Value of Social Media for your Business

The Value of Social Media for your Business

The Value of Social Media for your Business

We know running your own business takes up a lot of time and energy and that social media is just another thing on your plate to deal with.

In today’s world, social media plays a really big role in how businesses interact with their customers, potential customers and even your bottom line! Potential customers are more likely to buy from you by posting and creating an engaging dialogue on social media. Look at the image below of how more likely a customer is going to buy from you if they follow you on social media.

Retrieved from https://sproutsocial.com/insights/topics/social-media-for-small-business/

Keeping and finding customers is always going to be a big task. Creating engaging content and building relationships with customers is also an important role in social media.

Missed opportunities and unsatisfactory customer experience could create some awful press for your business. Often these types of experiences don’t come out of the woodwork until it is too late, and if the problem gets to social media it can spread like there’s no tomorrow. So keeping on top of your social media and being engaging with your customers is a great way to help and prevent your business to not earning an unfair rep for itself.

How can you get social media users to purchase or get in touch with you, you may ask? Well here are some helpful tips…

Offer Promotions. Be responsive, if someone gets in contact on social media don’t ignore them talk and have a chat.

Share some creative visuals, generally, people love to see stuff and social media is all about sharing images.

Provide behind the scene looks into your business, people love to know what’s happening and how things work so show them.

Share exclusive content, who doesn’t love a deal that only certain people know about, also it is a great way to drive customers to other social platforms your on.

And last, be funny! Everyone loves a little giggle, have you found something online that’s funny, share it with others so their day can be brightened by either a funny Gif or video.

Become Memorable to your Clients

Become Memorable to your Clients

Getting and keeping your customer’s attention is not always an easy task.

 

So how can you and your business be seen and remembered among the noise? The key is to become, a remembered and trusted brand.

The best way to become these things is to do good; on more levels than just business. Let’s look at your town as an example. There are many ways that you can become a pillar within your community by providing jobs, stimulating the economy, and lifting others up by supporting local or charitable organisations. You will earn their community’s respect by being an active, generous part of it.

Here are some ideas on how you can engage in this concept.

Volunteer or serve a local charity or initiative in your area, by becoming involved you will make meaningful connections whilst doing great work, there may also be ways in which your business can directly support the organisation that you are personally supporting.

Business Partnerships. Consider forming strategic business partnerships with other businesses in your area, together you can grow stronger. When making your choice, some things to think of are how your services can complement each other, this is not only beneficial for the two business involved, but also for the clients you serve, as they receive a seamless experience between the both of you.

Sponsorship is also a great way to showcase your community values, get creative with this one, it doesn’t just need to look like donating a prize for a raffle, it could look like a range of different things, put your head together with the organisation that it needing support and you will be amazed at what you may come up with together.

Whatever you decide to partner with, the connection has to feel real, it has to come from a place of really wanting to make and see a lasting change, don’t take on too much, only take on what feels manageable to avoid burning out. You will not become recognised in your community overnight, but your generosity will be recognised and trusted by doing small good deeds in your community over a period of time.

Spread the love!
Websites That Drive Business

Websites That Drive Business

Make your website work for you.

Having a super awesome website is essential for any business that’s looking to make more sales (who isn’t?) You want something that makes you stand out from the competition and really sets you apart. But what makes an excellent website excellent?

Here are 3 simple rules to creating and establishing a great website.

Keep it simple Make sure your website makes sense. You want to be creative with your website…but not so creative that people can’t find their way around. Keep in mind that people are familiar with standard navigation and if they find it difficult to navigate around your site, chances are they will just leave! You want to make your website as accessible as possible so you’re driving people towards your business, not away from it.

Keep it fast Page speed is an essential factor not only in determining whether or not someone stays on your website, but whether or not it appears high in search results. Make sure your website isn’t full of massive photos or videos – optimise everything.

Keep it clear Ensure your website is full of clear call to actions at every step. Your customer should know exactly what it is they need to do when they get to your website. Do they need to contact you? Do they need to shop? Do they need to sign up to a newsletter? Make sure they know what they’re doing and why they are doing it.

If your website isn’t checking these boxes and it needs an overhaul, fear not! Your local PDC studios are full of incredible web designers who would love to work with you to see your business thrive on the web – get in touch with us today!

Creating Awesome Content

Creating Awesome Content

Content is King.

With information readily available everywhere you look in the digital age, a pressing question a lot of business owners have is how do I make my content stand out – how do I make sure it’s seen? Here are a few ideas on how to keep your content relevant, exciting for your target audience, and visible in the places it needs to be seen.

Know your target audience. Knowing exactly who you’re talking to is essential when creating content. If you don’t know who you’re talking to, how will you know what to say – and how to say it? Evaluate your business to see who it is you’re marketing to and who needs your product most. And then develop a persona for your ideal client – what is their every day life like, what are the things they need to know from you? Which brings us to…
What are your FAQs? What questions do your team get asked every day? If you preempt the things your client needs to know you will present to them as a true expert in your field. And people trust the experts! The more trust you have, the more sales you make. It’s simple! People buy from businesses who know what they’re talking about.
Speak with your company voice. When you’re creating content you need to know your brand, inside and out. Brand is so much more than just a logo – it’s the feelings and emotions invoked when somebody thinks of your business. Is your business formal? Casual? Friendly? Humourous? Establishing a strong brand voice and speaking with it is all part of the essential process of building trust with your clients.
Subject first, then research. Before you write your content, make a plan. This is super important because if you don’t know what the goal of your content is, you can’t expand on it! So choose a relevant topic and then research around it before you write anything.
Make it visually appealing! People love to look at pretty things and they’re way more likely to pay attention to what you have to say if it’s not just a big chunk of text. Grab some awesome imagery to brighten up your content and make people want to read it!
Local Experts. Your local PDC studios are full of super awesome copy writers, designers and marketers who can help you make amazing content that drives business. Get in touch with us today!

Client Showcase

Client Showcase

Meet Mark from Sampson Rural Fencing…
Recently we had the privilege of meeting and working alongside Mark and Karen, founders of Sampson Rural Fencing. Mark is truly an expert in his field, with over 17 years experience in the industry. He has a passion for creating rural fences that last the test of time.
He needed to get the word out there in the local community and let them know he was here to help, but he wasn’t sure how to start…
We had plenty of ideas to help. We began the process with creating a

* logo and branding

this flowed onto developing

* a website
* business cards
* leaflets and corflute signs

Now the word is well and truly out there! Thanks for letting us be part of your project Mark and Karen – we love working with you both!

Created by the team at printing.com Rangiora

If you’re ready to take your business to the next level make sure you get in touch with your brand and marketing experts at your local printing.com studio.