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Corporate Gifts – Why Bother?

Corporate Gifts – Why Bother?

We’re heading into summer and New Zealand’s holiday season. Staff and customers alike are full of excitement about Christmas and the forthcoming holidays. Most businesses shut down for a few weeks to ensure everyone enjoys some down-time. And yet despite all this joy and happiness, it’s amazing how the words ‘What are we going to give as corporate gifts this Christmas?’ can strike fear into office managers, marketing departments or business owners throughout New Zealand. Most people love to give gifts to their friends and family, so why the hang-up with gifts to customers and staff?

Let’s first consider why you would want to present a corporate gift to your customers. Here are five reasons why corporate gifts at Christmas and throughout the year represent a GREAT investment.

1. Gifts help develop your relationships – everyone loves a gift and most people feel kindness to the person giving the gift. The psychology is no different in corporate gifting – your customers will be grateful and a little more loyal to you. It’s so much harder for a customer to stop doing business with you when they have received gifts from you.

2. When you’re in the early phase of what you hope will be a profitable relationship with a customer, it’s important that they remember who you are. Perhaps they’ve simply trialed your products or services, but you’re yet to be on their regular shopping list. Send them a branded corporate gift and there’s more chance of them remembering you, and ordering from you in the future.

3. A corporate gift is in fact a cheap advertising medium – consider a branded gift vs advertising and you will soon realise that it more targeted, more memorable, more long lasting and so delivers much better value for money.

4. It’s always nice to get a thank you, so consider a gift to say thank you to a customer for their business. New Zealand is a small country and your customers often have a choice in who they do business with. A simple thank you gift goes a long way to maintain loyalty in the face of stiff competition.

5. Don’t think of your corporate gifts as a cost, but rather as an investment. Why not even run some analytics? Identify your top twenty customers and then gift the top ten twice in the year and measure your return from those customers vs the other ten customers – you may well be surprised by the result, but we won’t be!

Then of course there are your staff, who have rallied around you all year to grow your business. It’s easy to say that that’s what they get paid to do, but remember that our employment pool in New Zealand is very small. Good staff are hard to get and even harder to keep. It’s the little things that keep them loyal, those thoughtful words, kind deeds and small gifts that surprise and delight them and remind them why they love coming to work for you each day.

Remember it’s not just about Christmas, so why not consider a range of gifts that are ready to hand out in recognition of good work. Perhaps it’s a pair of headphones or a branded Tee or an umbrella. Consider gifts that are thank you presents vs gifts that are rewards for achievement. Having a range of useful branded items, given for hitting sales targets can be a great trick for motivating staff. This is especially true if the item can be used each day but recognises someone’s status as #1 salesperson that month. The recipient will have immediate bragging rights and other staff will know they are a high achiever.


Christmas Corporate Gift Ideas

At Christmas, what options do you have for corporate gifts? How do you do something a little different? How do you stand out from the crowd?

Food and Drink Inspired Corporate Gifts

How about a branded set of cheese knives, with your company logo etched into the lid, along with a selection of fine cheeses and a bottle of wine?

Consider a range of coffee/tea mugs with your branding – every office needs cups in the staff room, and they normally stay in the cupboard for years! We have a broad range of mugs that can be branded both on the inside and outside. Dare to be bold – talk to us about creative ways to get your message across.

Longer Lasting gifts

We have a range of canvas pictures in various sizes which can be printed with any message or design you like. Perhaps get a drone picture of your customer’s premises and then let us print it to a picture canvas – what a great gift! Or how about inviting a photographer to take local images and then gift these as a unique present.

It’s a Date

Desk diaries, desk calendars and wall planners are still as useful today as they were 20 years ago. The more time poor we become the more important it is to organise our time better.

But also think more outside the box – how about a diary that encourages you to improve your work/life balance a little more. How about a diary that invites you to set goals each month against certain criteria such as family, financial, personal and life.

We all know that Christmas is a time for giving so don’t be a scrooge, invest and reap the rewards this holiday season – we know you won’t regret it!

The Value of Social Media for your Business

The Value of Social Media for your Business

The Value of Social Media for your Business

We know running your own business takes up a lot of time and energy and that social media is just another thing on your plate to deal with.

In today’s world, social media plays a really big role in how businesses interact with their customers, potential customers and even your bottom line! Potential customers are more likely to buy from you by posting and creating an engaging dialogue on social media. Look at the image below of how more likely a customer is going to buy from you if they follow you on social media.

Retrieved from https://sproutsocial.com/insights/topics/social-media-for-small-business/

Keeping and finding customers is always going to be a big task. Creating engaging content and building relationships with customers is also an important role in social media.

Missed opportunities and unsatisfactory customer experience could create some awful press for your business. Often these types of experiences don’t come out of the woodwork until it is too late, and if the problem gets to social media it can spread like there’s no tomorrow. So keeping on top of your social media and being engaging with your customers is a great way to help and prevent your business to not earning an unfair rep for itself.

How can you get social media users to purchase or get in touch with you, you may ask? Well here are some helpful tips…

Offer Promotions. Be responsive, if someone gets in contact on social media don’t ignore them talk and have a chat.

Share some creative visuals, generally, people love to see stuff and social media is all about sharing images.

Provide behind the scene looks into your business, people love to know what’s happening and how things work so show them.

Share exclusive content, who doesn’t love a deal that only certain people know about, also it is a great way to drive customers to other social platforms your on.

And last, be funny! Everyone loves a little giggle, have you found something online that’s funny, share it with others so their day can be brightened by either a funny Gif or video.

Become Memorable to your Clients

Become Memorable to your Clients

Getting and keeping your customer’s attention is not always an easy task.

 

So how can you and your business be seen and remembered among the noise? The key is to become, a remembered and trusted brand.

The best way to become these things is to do good; on more levels than just business. Let’s look at your town as an example. There are many ways that you can become a pillar within your community by providing jobs, stimulating the economy, and lifting others up by supporting local or charitable organisations. You will earn their community’s respect by being an active, generous part of it.

Here are some ideas on how you can engage in this concept.

Volunteer or serve a local charity or initiative in your area, by becoming involved you will make meaningful connections whilst doing great work, there may also be ways in which your business can directly support the organisation that you are personally supporting.

Business Partnerships. Consider forming strategic business partnerships with other businesses in your area, together you can grow stronger. When making your choice, some things to think of are how your services can complement each other, this is not only beneficial for the two business involved, but also for the clients you serve, as they receive a seamless experience between the both of you.

Sponsorship is also a great way to showcase your community values, get creative with this one, it doesn’t just need to look like donating a prize for a raffle, it could look like a range of different things, put your head together with the organisation that it needing support and you will be amazed at what you may come up with together.

Whatever you decide to partner with, the connection has to feel real, it has to come from a place of really wanting to make and see a lasting change, don’t take on too much, only take on what feels manageable to avoid burning out. You will not become recognised in your community overnight, but your generosity will be recognised and trusted by doing small good deeds in your community over a period of time.

Spread the love!
Websites That Drive Business

Websites That Drive Business

Make your website work for you.

Having a super awesome website is essential for any business that’s looking to make more sales (who isn’t?) You want something that makes you stand out from the competition and really sets you apart. But what makes an excellent website excellent?

Here are 3 simple rules to creating and establishing a great website.

Keep it simple Make sure your website makes sense. You want to be creative with your website…but not so creative that people can’t find their way around. Keep in mind that people are familiar with standard navigation and if they find it difficult to navigate around your site, chances are they will just leave! You want to make your website as accessible as possible so you’re driving people towards your business, not away from it.

Keep it fast Page speed is an essential factor not only in determining whether or not someone stays on your website, but whether or not it appears high in search results. Make sure your website isn’t full of massive photos or videos – optimise everything.

Keep it clear Ensure your website is full of clear call to actions at every step. Your customer should know exactly what it is they need to do when they get to your website. Do they need to contact you? Do they need to shop? Do they need to sign up to a newsletter? Make sure they know what they’re doing and why they are doing it.

If your website isn’t checking these boxes and it needs an overhaul, fear not! Your local PDC studios are full of incredible web designers who would love to work with you to see your business thrive on the web – get in touch with us today!

Creating Awesome Content

Creating Awesome Content

Content is King.

With information readily available everywhere you look in the digital age, a pressing question a lot of business owners have is how do I make my content stand out – how do I make sure it’s seen? Here are a few ideas on how to keep your content relevant, exciting for your target audience, and visible in the places it needs to be seen.

Know your target audience. Knowing exactly who you’re talking to is essential when creating content. If you don’t know who you’re talking to, how will you know what to say – and how to say it? Evaluate your business to see who it is you’re marketing to and who needs your product most. And then develop a persona for your ideal client – what is their every day life like, what are the things they need to know from you? Which brings us to…
What are your FAQs? What questions do your team get asked every day? If you preempt the things your client needs to know you will present to them as a true expert in your field. And people trust the experts! The more trust you have, the more sales you make. It’s simple! People buy from businesses who know what they’re talking about.
Speak with your company voice. When you’re creating content you need to know your brand, inside and out. Brand is so much more than just a logo – it’s the feelings and emotions invoked when somebody thinks of your business. Is your business formal? Casual? Friendly? Humourous? Establishing a strong brand voice and speaking with it is all part of the essential process of building trust with your clients.
Subject first, then research. Before you write your content, make a plan. This is super important because if you don’t know what the goal of your content is, you can’t expand on it! So choose a relevant topic and then research around it before you write anything.
Make it visually appealing! People love to look at pretty things and they’re way more likely to pay attention to what you have to say if it’s not just a big chunk of text. Grab some awesome imagery to brighten up your content and make people want to read it!
Local Experts. Your local PDC studios are full of super awesome copy writers, designers and marketers who can help you make amazing content that drives business. Get in touch with us today!