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Christmas is fast approaching at a rate of knots and this means there are sales to be made. How are you going to make the most of the spending frenzy?

Perhaps the answer is video!  Video does what text doesn’t. It creates an immediate and authentic way to communicate and connect with your target markets.  It builds a higher level of trust and can increase sales by 80%. It is becoming more popular and is predicted that by 2019 online content will consist of 80% video marketing. This percent is continually rising by a whopping 100% annually. Source – Forbes.com  You can view the full article here.

We have put together 4 great ideas to help you get a big slice of the pie using video. Read on to find at how.

  • Reward your customers. Use video to let new and existing customers know about the special limited edition, limited time Christmas offerings. Video also enables you to provide a live tour of your special Christmas offerings in an upbeat, fun way. Don’t forget to post it on your Google My Business site.
  • What about holding a competition? Ask people to take a video of themselves – explaining why they should win and get them to tag a friend and upload the video to Facebook. You could ask people to post videos relating to a certain topic or provide a challenge to be solved or meet. E.g. guess what part of NZ this snippet of a video taken? Whatever the challenge try to come up with something that relates to your brand.
  • Together is better. Why not team up with another brand that compliments your offerings and jointly market special offers via video. For example, a caterer and a florist could pair up to provide that special Christmas party. Or what about pairing up with parallel brands? A hair salon could partner with a pet grooming salon so that both pooch and owner can look glam for the holiday season. A home cleaning business could team up with a garden maintenance business and offer a special to get your home looking amazing and ready to impress the family on Christmas Day.
  • What about something that causes a smile? You could change the lyrics of a Christmas Carol and all sing it to promote a specific special offer.

Brands using video content to market their products and services experience a sizable increase in traffic through web searches compared to others who don’t include video in their content. So why not try it out for yourself in the lead up to Christmas.

Take a look at some of our promotional gifts for Christmas by clicking below…